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JOB DESCRIPTIONPosition: SEO & Google Ads Executive
Department: Digital Marketing
Experience: 1–3 Years
Location: Noida
Employment Type: Full-Time
Industry: Finance / Forex / Digital Services
About the Role
We are looking for a performance-driven SEO & Google Ads Executive who can manage and optimize organic search visibility and paid Google campaigns. The ideal candidate should have hands-on experience in SEO, Google Ads, keyword research, campaign optimization, analytics, and lead generation, preferably within the finance, trading, or service-based industry.
Key ResponsibilitiesSEO
Develop and execute on-page and off-page SEO strategies to improve organic rankings and website visibility.
Conduct comprehensive keyword research, competitor analysis, and search intent analysis.
Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other on-page elements.
Monitor keyword rankings, organic traffic, CTR, backlinks, and overall SEO performance.
Identify and resolve basic technical SEO issues including indexing, crawlability, page speed, broken links, and mobile optimization.
Develop and execute effective link-building and off-page SEO strategies.
Coordinate with content and development teams for SEO implementation.
Prepare regular SEO performance reports and recommend improvements.
Google Ads / PPC
Plan, create, manage, and optimize Google Search, Display, and Performance Max campaigns as applicable.
Conduct keyword research and develop relevant keyword, ad copy, and audience strategies.
Manage campaign budgets, bids, targeting, negative keywords, and conversion tracking.
Continuously optimize campaigns to improve CTR, CPC, CPL, conversion rate, and ROAS.
Conduct A/B testing of ad copies, landing pages, keywords, and campaign structures.
Monitor campaign performance and identify opportunities for scaling.
Set up and monitor Google Ads conversion tracking and Google Analytics.
Analyze search terms and competitor activity to improve campaign performance.
Ensure campaigns follow applicable Google Ads policies and relevant industry requirements.
Required Skills
Strong understanding of SEO, SEM, PPC, and Google Ads.
Hands-on experience with Google Ads Manager and Google Analytics/GA4.
Knowledge of Google Search Console and keyword research tools.
Understanding of technical, on-page, and off-page SEO.
Strong analytical and data interpretation skills.
Knowledge of conversion tracking, UTM parameters, and campaign attribution.
Ability to work with content, design, and development teams.
Strong understanding of lead-generation and performance marketing metrics.
Preferred
Experience in Forex, Financial Services, FinTech, Trading, or other regulated industries.
Familiarity with financial/trading-related advertising policies and compliance requirements.
Experience managing lead-generation campaigns with measurable acquisition targets.
Key Performance Indicators (KPIs)
Improvement in organic rankings and qualified organic traffic.
Lead generation and conversion rate.
Google Ads CPL, CPC, CTR, and ROAS.
Campaign efficiency and budget utilization.
Website traffic and landing-page performance.
Overall SEO and paid acquisition growth.
What We Offer
Professional and growth-oriented work environment.
Opportunity to work on SEO and performance marketing campaigns.
Learning and development opportunities.
Competitive compensation based on experience and performance.
DM me on 9211457091
Work arrangement
No
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