National Chains & CPU Manager - UFS, SG

Position Title: National Chains & CPU Manager, UFS Singapore
Function: Customer Development (Sales)
Location: Singapore
Job Purpose
The National Chains & CPU Manager leads one of the most strategic portfolios within UFS Singapore, managing a business worth approximately S$8.4 million annually, representing 28% of the total Singapore business. This role is accountable for driving sustainable growth across National Chains, Key Operator Groups, QSRs, FSRs, Caterers and Central Production Units (CPUs), while leading a high-performing team and delivering strong commercial results. Given the scale, complexity and strategic importance of the portfolio, this is a critical leadership role responsible for business continuity, customer retention, demand creation and future growth.
Key Responsibilities
• Own and deliver revenue, profitability, market share and growth objectives for the National Chains & CPU portfolio.
• Develop and execute strategic customer plans and Joint Business Plans (JBPs) with key operators, chain customers and CPUs.
• Drive demand creation by embedding UFS solutions into customer menus, recipes and operations.
• Build strong senior-level relationships with key customer stakeholders and decision-makers.
• Lead, coach and develop a high-performing team to deliver strong execution and capability growth.
• Partner closely with Chefs, Supply Chain, Marketing, Finance and Business Operations to identify opportunities, manage supply and deliver seamless customer solutions.
• Drive customer acquisition, penetration and retention across strategic operator groups and national chains.
• Lead commercial negotiations, customer investment planning and portfolio profitability management.
• Ensure robust forecasting, demand planning and disciplined execution of business priorities.
Note: The roles of duties are not exhaustive and may change according to business requirements.
Skills & Competencies
• Strategic Account Management
• People Leadership & Coaching
• Commercial and Financial Acumen
• Business Development & Demand Creation
• Negotiation & Influencing Skills
• Cross-Functional Stakeholder Management
• P&L Management
• Joint Business Planning (JBP)
• Analytical & Data-Driven Decision Making
• Execution Excellence
• Strategic Thinking & Problem Solving
• Change Management
Experience & Qualifications
• Bachelor's Degree in Business, Marketing, Hospitality or related discipline.
• Minimum 8 years of sales, commercial or key account management experience.
• Proven leadership experience managing teams and complex customer portfolios.
• Strong track record of delivering sustainable business growth and managing strategic customer relationships.
• Demonstrated ability to influence senior stakeholders internally and externally.
• Experience in FMCG, Foodservice, Hospitality or related industries preferred.
• Experience managing National Chains, Operator Groups, QSRs, Caterers or CPU business is advantageous.
TO APPLY
Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available
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Thank you for your interest and application.
Earlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.
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