Performance Marketing Executive

Job Title: Digital Marketing Executive (Google Ads
Specialist)
Organization: Learning Routes Pvt. Ltd.
Location: Gurugram, Sector 44
Experience Required: 2 – 3 Years
Salary: ₹30,000 – ₹40,000 per month
Budget Handled: More than 15 lakhs in Google Ads
Working Days: Monday to Saturday
Job Description:
Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with
strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on
experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and
business growth.
Key Responsibilities:
 Plan, set up, and manage Google Ads (Search, Display, and Remarketing)
campaigns
 Perform campaign optimization to improve CTR, CPA, ROAS, and overall
performance
 Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and
conversions
 Conduct keyword research, including identification and implementation of negative
keywords
 Optimize ad copies, landing pages, and bidding strategies
 Manage campaign budgets and ensure efficient spend
 Track performance using Google Analytics and Ads reports
 Continuously test and refine campaigns for maximum ROI
 Prepare regular performance reports and insights
Required Skills & Expertise:
 Strong expertise in Google AdWords / Google Ads
 In-depth understanding of CTR, CPA, PPC, ROAS, CPM
 Experience in campaign setup, management, and optimization
 Knowledge of negative keywords and bidding strategies
 Analytical mindset with data-driven decision-making
 Familiarity with conversion tracking and performance reporting
Preferred Candidate Profile:
 2–3 years of hands-on experience in Google Ads
 Ability to manage multiple campaigns simultaneously
 Goal-oriented with a focus on performance and growth
 Good communication and coordination skills

Work arrangement
No