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About the role
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Organic Social Media Manager
Company: Vani Kabir Multiverse Pvt Ltd
Location: Gurugram, Haryana, India (on-site)
Employment Type: Full-time
Job Summary
We are looking for an Organic Social Media Manager to lead and grow our brand presence across social platforms through content, community, and engagement strategies. The ideal candidate should be able to build a strong organic social media strategy, create compelling content direction, and drive consistent audience growth without relying on paid media.
Key Responsibilities
Develop and execute the organic social media strategy across platforms such as Instagram, Facebook, LinkedIn, and others as relevant.
Plan monthly content calendars aligned with brand goals, launches, campaigns, and audience interests.
Create, coordinate, and manage engaging content, including posts, reels, stories, carousels, and captions.
Build and maintain a strong brand voice across all social channels.
Monitor engagement, respond to comments/messages, and actively grow online community interaction.
Track performance metrics such as reach, engagement, follower growth, and content effectiveness.
Research social trends, competitor activity, and audience behavior to improve content performance.
Work closely with design, marketing, and brand teams to ensure consistency in messaging and visual identity.
Optimize content based on insights and platform best practices.
Support brand storytelling and audience-building initiatives through organic social efforts.
Requirements
Proven experience managing organic social media for a brand or agency.
Strong understanding of social media platforms, trends, and content formats.
Excellent writing skills with the ability to create engaging captions and brand messaging.
Good eye for aesthetics, branding, and content presentation.
Ability to plan, organize, and manage multiple content priorities.
Familiarity with social analytics and performance reporting.
Self-driven, creative, and comfortable working in a fast-paced environment.
Preferred Skills
Experience in D2C or premium consumer brands.
Basic understanding of content creation tools and coordination with creative teams.
Knowledge of community management and audience growth strategies.
Ability to think strategically while also executing day-to-day content needs.
What Success Looks Like
Consistent growth in organic reach and engagement.
Stronger brand presence and community interaction.
High-quality content delivered on schedule.
Clear improvement in audience retention, visibility, and content performance.
Work arrangement
No
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