Social Media Marketing Specialist

About Us
Nuance Consultancy is a strategic marketing and communications consultancy focused on delivering a degree of difference in value, design and quality for our clients in the lifestyle & luxury space.
We narrate compelling stories for our clients through a creative and refined insights-driven approach across all touch points.
We are a team of digital strategists and storytellers with discerning taste and high standards.
Job Brief
Nuance Consultancy is on the lookout for a Social Media Executive to manage the online digital assets of our clients and manage the team internally. The candidate should have a holistic understanding of brand marketing and digital marketing.. We would require the candidate to strategise, plan, execute and analyse marketing & communications for clients across the digital stratosphere. He/she should be well versed with various Analytics tools to extrapolate sharp insights, spearhead the overall strategy of various clients and collaborate with brands & influencers. He/she will also need to have a good understanding of Social Media, Performance Marketing and overall Digital Marketing. In this role, the candidate will need to be highly creative, have a penchant for numbers and have a sharp eye for design. He/she should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Location
Mahalaxmi, Mumbai
Job Brief
Nuance Consultancy is on the lookout for a Social Media Marketing Executive to manage the online assets of our clients. We would require you to strategise, plan, execute and analyse content and communications for clients across Facebook, Instagram, Twitter, & YouTube. You will need to coordinate with clients and build content calendars in sync with the brand's objectives. You will need to work with various Analytics tools to extrapolate sharp insights, spearhead the paid media strategy of various clients and collaborate with brands & influencers. You will also need to come up with ideas, calendars and shoot plans for your clients. In this role, you will need to be highly creative, have comfort liaising with clients, have a penchant for numbers and have a sharp eye for design. If you’re passionate about Social Media Marketing and are eager to learn more, we’d like to meet you.
Responsibilities
● Develop and execute a range of digital and social media marketing campaigns to help shape, promote and expand the brand’s reach
● Oversee day-to-day management of campaigns and ensure brand consistency across social media channels for clients
● Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages
● Ensure brand consistency in copy through tone, voice and terminology
● Analyse social media content and campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
● Monitor and develop reports on competitor activity and keep an eye on trends within the online space
● Suggest innovative campaigns to engage with audiences through online channels & tools
● Address customer grievances and manage customer relations on social media platforms
● Referencing for clients and creating and spearheading shoots for your clients
● Collaborate with brands and influencers for campaigns to increase reach and augment WOM buzz for clients
Education and Experience Requirements:
● A Bachelors / Specialized course in Business, Marketing, Digital, Journalism, Public Relations or relevant fields
● 1-2 years of experience in Digital Marketing (Freshers Welcome)
● Certifications related to digital marketing and social media through online courses offered by Udemy, Coursera, Google and other relevant platforms are an added bonus
Skills & Attribute Requirements:
● Extensive Knowledge of Social Media Platforms & Digital Marketing Best Practices
● Expertise in Microsoft Excel, Word & Powerpoint is a plus
● Strong understanding of marketing strategy and how to effortlessly utilize the fundamental concepts throughout various forms of outreach
● Proficient Copywriting skills are a bonus
● Ability to drive initiatives, be creative, innovative and able to think out of the box
● Ability to understand the uniqueness of each brand to craft a distinctive strategy that would suit the brand’s audience
● BONUS if there is experience and comfort with shooting and editing photo & video content
● Good Interpersonal Skills
● Strong Verbal and Written Communication Skills
● Analytical mindset and Critical thinking
● Team player with a Positive attitude

Work arrangement
No