SMM, Strategy-GUGY-上海

DUTIES & RESPONSIBILITES
Business planning responsibilities 40%
Support Brand Teams to focus on main growth drivers
Support Brand Teams to set up appropriate Brand KPIs and to follow up the execution
Support cross-functional brand teams to deliver integrated brand plans
Support to connect brand strategy (Brand Plan) to programs and campaigns (Brand Experience Plan) so that customer priorities get pulled through to the next level of operational planning and execution
Support Brand Teams to dig deep insights based on market understanding and facts
Enable senior management to evaluate Brand Plans through a consistent lens
Provide teams with new and innovative analytical tools to interpret data and make more informed allocation and investment decisions
Project Management 20 to 40%
Set up project management framework/tool for launch excellence
Develop project management tools
Set up cross-functional work streams
Provide constructive feedback to improve overall launch plan
Monitor/ drive project progress
Regularly monitor project progress to make sure on-time achievement of milestones/ KPIs
Organize overall and work-stream level cross-functional team meetings
Make records of the agreement/ issues/ next steps proposed in the meeting
Secure visibility of project progress/risks across launch teams
Generate reports to senior management team on timely basis
Escalate issues through proper line when necessary
Identify risks/ support mitigation actions
Identify potential risks and support mitigation plan
Accelerate problem solving through proper escalation
Organize best practice sharing from other brands/ companies/ markets
Strategic initiatives and other project responsibilities 20 to 40%
Strengthen global communication
Lead key strategic initiatives that will ultimately enable AZ China to develop and implement winning commercial strategy
JOB REQUIREMENTS
Bachelor's degree and above, preferably in Science, Business, Finance, Marketing or other relevant areas, MBA degree is highly preferred
Minimum 3 years’ experience in pharmaceutical industry, preferably in brand marketing, strategic planning, business development and / or management consulting
Strong business acumen and strategic thinking ability
Strong communication and presentation skills
Proficient in oral and written English
Experience in new product launch readiness in pharmaceutical industry is preferred
Excellent interpersonal skills
Excellent Project Management capabilities
Experience and proven success in working with cross-functional teams
Quick learning ability
Date Posted
08-Sept-2026
Closing Date
30-Oct-2026
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.