Digital Marketing Specialist

Company Description Mark Softwares is a growing technology company focused on delivering practical, results-driven software and digital solutions to a diverse range of clients. The team values collaboration, innovation, and data-informed decision-making to help organizations strengthen their online presence and business performance. Employees are encouraged to contribute ideas, experiment with new approaches, and stay current with emerging digital trends. The company offers opportunities for professional growth, cross-functional learning, and meaningful impact on client success.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Nagpur. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, and email to increase brand awareness, engagement, and lead generation. Day-to-day responsibilities include managing social media accounts, coordinating online marketing initiatives, monitoring web analytics, and preparing performance reports with actionable insights. The role also involves collaborating with design and content teams, ensuring consistent brand messaging, and testing new strategies to improve campaign effectiveness.
Qualifications
Strong skills in Social Media Marketing and Online Marketing to plan and manage campaigns across multiple platforms.
Proficiency in Digital Marketing and Web Analytics to track performance, interpret data, and optimize campaigns.
Effective Communication skills to collaborate with teams, coordinate with stakeholders, and create clear, audience-focused messaging.
Familiarity with SEO/SEM tools, marketing automation platforms, and basic content creation or copywriting.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work on-site in Nagpur, manage multiple projects, and adapt in a fast-paced, technology-driven environment.

Work arrangement
No