Performance marketer

We're looking for a rare kind of marketer, one who's equally at home in a spreadsheet and a creative brief. Read on only if you get a genuine kick out of watching a campaign go from "meh" to "why didn't we do this sooner" and want to own that, not just advise on it.
Company Name: Ireka Homes
Role: Performance Marketer (Founding Growth Team)
City: Bangalore (Hybrid)
Experience: 2–3 Years
Engagement: Full-time or Consultancy (we're open to both)
At Ireka Homes, we build thoughtful home and kitchen products, handcrafted by artisans in Moradabad. But beyond products, we're building a brand that celebrates craft, design, and everyday living.
We're now looking for a Performance Marketer to take real ownership of how we grow, someone who can turn spend into signal, creatives into conversions, and experiments into a playbook we can scale. You'll work closely with the founders and Growth team, and you'll have room to actually run with things.
What you'll be doing
📈Own Paid Growth
Plan, run, and scale campaigns across Meta, Google, and Jio Ads. You'll own budgets, CAC, ROAS, and the calls that come with them.
🧪 Creative & Messaging Testing
Work hand-in-hand with creators and design to test hooks, angles, and formats, and figure out what actually moves the needle for a D2C brand like ours.
📊 Measure What Matters
Set up clean tracking and attribution, read the numbers honestly, and tell us what's working, what's not, and what we should double down on.
🚀 Build the Growth Engine
We try a lot of things. Some work, some don't. You'll help us test fast, learn faster, and turn the wins into something repeatable.
You might be a great fit if
You've spent 2–3 years actually running performance campaigns, not just watching dashboards
You're as comfortable in a Google Sheet as you are giving creative feedback
You can figure things out on your own and take ownership instead of waiting for instructions
You care about the why behind the numbers, not just the numbers
You want to grow fast in a startup where your work is visible from day one
Bonus if you've worked with a D2C or lifestyle brand before, or if you spend too much time in brand-marketing and growth rabbit holes.
What you'll get
✨ A high-ownership role in a fast-growing D2C brand (we are religiously against micromanaging)
✨ Direct access to founders and real say in how we grow
✨ A place where ideas and results matter more than job titles
✨ A team that moves fast and learns faster
✨ Flexibility on how we work together - full-time or consultancy
Application Process
Instead of a traditional cover letter, we'd love to see you for who you are.
Please send us:
Your Resume
A 30–60 second pitch video telling us:
Who you are
Why you want to work at Ireka Homes
Why you'd be a great fit for this role
Don't overthink it, it can be shot on your phone. We're just looking for clarity, enthusiasm, and personality. 🤌
Please upload the video to Google Drive or an unlisted YouTube link and include the link in your email.
📩 Send your application to: indhuja.suresh@irekahomes.com and CC: keshav.todi@irekahomes.com
Use the subject line:
Performance Marketer Application – [Your Name]
Applications without both the resume and video pitch will not be considered.
See you on a GMeet soon? Best wishes!

Work arrangement
No