Product Specialist

Company Description Headstart empowers education institutions to increase enrollments and strengthen student relationship management through a comprehensive, cutting-edge platform. Built on the combined expertise of industry leaders and years of experience in education and technology, the platform streamlines key operational processes. Headstart delivers an end-to-end solution that supports institutions in navigating an evolving educational landscape. The team brings a deep understanding of enrollment challenges and the complexities of student engagement, enabling institutions to build stronger, more meaningful relationships with their students.
Role Description
The Product Specialist at Headstart will work closely with education institutions to demonstrate product capabilities, gather requirements, and ensure successful adoption of the platform. The role involves conducting product demos, onboarding and training users, responding to product-related queries, and collaborating with sales and customer success teams to support both pre- and post-sales activities.
The Product Specialist will also play an active role in product marketing, brand positioning, and market communication. The individual will work closely with the dedicated marketing team to translate product features, capabilities, and customer use cases into effective marketing and branding initiatives. This may include contributing to product content, marketing campaigns, feature launches, case studies, presentations, website content, social media communication, and other product-led marketing activities.
The role also involves analyzing client feedback, identifying product improvement opportunities, understanding market and customer requirements, and coordinating with the product and engineering teams to refine features, workflows, and overall user experience. The individual will act as a bridge between customers, sales, marketing, product, and technology teams, ensuring that product capabilities and customer needs are effectively communicated across functions.
Qualifications
Strong understanding of product concepts with an interest in product management, product marketing, and B2B SaaS.
Excellent communication, presentation, and interpersonal skills.
Comfortable interacting directly with clients and conducting product demonstrations.
Ability to understand business requirements and translate them into product insights.
Experience working closely with or within a dedicated Marketing team will be an advantage.
Interest or experience in content, branding, campaigns, social media, or product marketing is preferred.
Strong analytical and problem-solving abilities.
Ability to work cross-functionally with Sales, Customer Success, Marketing, Product, and Engineering teams.
Prior experience in EdTech, SaaS, CRM, or B2B technology products would be an advantage.

Work arrangement
No