Digital Marketing Specialist

Digital Marketing Manager
Company: Techostinger India Pvt. Ltd.
Position: Digital Marketing Manager
Experience: 4+ Years
Employment Type: Full-Time
Location: Greater Noida | On-Site
About the Role
We are looking for an experienced and results-driven Digital Marketing Manager with 4+ years of hands-on experience in planning, executing, and optimizing digital marketing campaigns.
The ideal candidate should have strong practical knowledge of SEO, Google Ads, Meta Ads, Google Analytics, Social Media Marketing, Lead Generation, and Performance Marketing. The candidate will be responsible for improving online visibility, generating quality leads, increasing website traffic, and driving measurable business growth.
Key ResponsibilitiesSEO
Develop and implement effective On-Page, Off-Page, and Technical SEO strategies.
Conduct keyword research and competitor analysis.
Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
Plan and execute ethical link-building strategies.
Monitor keyword rankings, organic traffic, backlinks, and conversions.
Conduct regular SEO audits and identify areas for improvement.
Stay updated with Google algorithm updates and SEO trends.
Google Ads / PPC
Plan, create, manage, and optimize Google Ads campaigns.
Manage Search, Display, Remarketing, and Performance Max campaigns.
Conduct keyword research and competitor analysis.
Optimize ad copies, bidding strategies, budgets, targeting, and landing pages.
Monitor CTR, CPC, CPL, CPA, conversion rate, and ROAS.
Continuously optimize campaigns to improve lead quality and ROI.
Meta Ads
Plan and manage advertising campaigns across Facebook and Instagram.
Create campaigns for lead generation, traffic, engagement, and conversions.
Manage audience targeting, retargeting, custom audiences, and lookalike audiences.
Test different ad creatives, copies, audiences, and campaigns.
Monitor CPL, CPA, CTR, conversion rate, and ROAS.
Analytics & Reporting
Monitor website performance using Google Analytics 4 and Google Search Console.
Track website traffic, leads, conversions, and user behavior.
Analyze campaign performance and identify growth opportunities.
Prepare weekly and monthly digital marketing reports.
Provide data-driven recommendations to improve marketing performance.
Lead Generation & Performance Marketing
Develop strategies to generate high-quality leads through organic and paid channels.
Manage and optimize lead-generation campaigns.
Track leads from acquisition to conversion.
Coordinate with the sales team to improve lead quality and conversion rates.
Monitor and improve overall ROI and ROAS.
Required Skills
4+ years of hands-on experience in Digital Marketing.
Strong expertise in SEO, Google Ads, and Meta Ads.
Good knowledge of On-Page, Off-Page, and Technical SEO.
Strong understanding of PPC campaign management and optimization.
Experience with Google Analytics 4 and Google Search Console.
Knowledge of tools such as Google Keyword Planner, SEMrush, Ahrefs, Screaming Frog, or similar.
Strong analytical and problem-solving skills.
Excellent communication and reporting skills.
Ability to independently manage campaigns and meet performance targets.
Qualification
Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
Relevant Digital Marketing certifications will be an advantage.
Key Performance Indicators (KPIs)
Organic traffic and keyword rankings
Qualified lead generation
Google Ads performance
Meta Ads performance
Cost Per Lead (CPL)
Conversion Rate
ROAS / ROI
Website traffic and conversions
Overall digital marketing growth
Ideal Candidate
We are looking for a proactive, analytical, creative, and result-oriented Digital Marketing Manager who can take ownership of digital marketing activities and deliver measurable results across SEO, Google Ads, and Meta Ads.

Work arrangement
No