Content Creator

Role:
Establish and scale Mentor Match’s Instagram presence, leveraging parent,tutor & founder content to create both long-form and short-form content.
Develop and execute a Founders LinkedIn content strategy, incorporating a mix of written posts and short-form videos derived from existing content.
Identify key content themes and topics that align with Mentor Match’s expertise, industry trends, and audience interests.
Continuously refine content distribution strategies to maximize engagement and growth.
Oversee the filming and editing process for social content, ensuring high-quality production and platform specific optimization.
Analyze content performance metrics and iterate based on data-driven insights.
Conduct weekly interviews with parents & tutors to extract valuable insights.
Criteria:
2+ years of experience growing a personal brand or a brand page with proven success in scaling reach and engagement.
Expertise in social media content strategy, and understanding the nuance in strategy between long form video, short form video, podcast, and written.
Deep understanding of social platform algorithms, engagement tactics, and audience growth strategies.
Comfortable to shoot on camera whenever needed
Exceptional storytelling skills, with the ability to extract and refine high-value insights.
Core KPI's:
Shares per month
Organic valid leads generated per month
Posting Cadence: 10 pieces of content/week

Work arrangement
No