Digital Marketing & Lead Generation Executive

Company Description Infotattva Business Solutions OPC Private Limited delivers end-to-end digital solutions including websites, mobile apps, and custom design and development services. The company provides SEO, social media marketing, PPC, Meta Ads, and Google Ads to help businesses strengthen their online presence and achieve measurable growth. Infotattva leverages Artificial Intelligence to enhance efficiency, performance, and campaign optimization. Strong cybersecurity practices ensure that client platforms remain safe, stable, and reliable. The team is focused on delivering smart, effective, and secure digital solutions tailored to the needs of each business.
Role Description The Digital Marketing & Lead Generation Executive is a full-time, on-site role based in Bhubaneswar. This role involves planning and executing digital marketing campaigns across channels such as search, social media, and paid advertising to drive brand awareness and inbound leads. The executive will identify and qualify new leads, manage lead funnels, and collaborate with sales teams to support conversions and revenue growth. Daily responsibilities include market and competitor research, optimizing campaigns for performance, tracking key metrics, and preparing reports with actionable insights. The role also requires clear communication with internal teams and clients to align marketing strategies with business goals.
Qualifications
Candidates should possess strong skills in generating new leads and lead generation, including experience with online channels and tools.
Candidates should possess market research skills, with the ability to analyze industry trends, competitors, and target audiences.
Candidates should possess effective communication skills, including clear written and verbal communication for internal teams and client interactions.
Candidates should possess sales-related skills, such as understanding sales funnels, nurturing prospects, and supporting conversion objectives.
Beneficial qualifications include experience with SEO, social media marketing, PPC, and marketing automation platforms.
A bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience, is preferred.
Strong analytical abilities, familiarity with tools like Google Analytics or ad managers, and proficiency in MS Office or similar productivity tools are an advantage.
Ability to work on-site in Bhubaneswar, collaborate in a team environment, and adapt to evolving digital marketing trends.

Work arrangement
No