Digital Product Owner – Phillip Capital App (P9)

Location: Mumbai, India
Reporting To: Head – Digital Client Acquisition
Type: Full‑time
Role Objective
To own and drive the end‑to‑end business and product performance of the Phillip Capital App, ensuring seamless customer journeys, competitive features, technical performance, compliance, and measurable ROI across digital channels.
Key Responsibilities
Customer Journey Ownership
Optimize login, onboarding, and account activation flows.
Ensure frictionless order placement in cash segment and mutual funds, with all features customers expect.
Enable features for derivatives trading, with deep understanding of customer pain points and solutions aligned to end‑user needs.
Product Lifecycle Management
Define and own product vision, roadmap, and backlog.
Use RICE scoring to prioritize initiatives quantitatively.
Apply MoSCoW categorization to align stakeholders on priorities.
Write clear user stories and acceptance criteria for development teams.
Competition Benchmarking & Feature Parity
Map cash segment, mutual fund, and derivatives features against the top 5 brokers, ensuring Phillip Capital App offers all critical features customers use.
Document competitive gaps clearly and propose enhancements to close them.
Ensure benchmarking translates into higher adoption, trading volumes, and brokerage revenue.
Own the business success of the app as a measurable outcome.
Customer Feedback & Ratings
Monitor app ratings and reviews across platforms.
Analyze customer feedback to identify pain points and improvement areas.
Drive initiatives to improve ratings and customer satisfaction.
Usage & Revenue Metrics Ownership
Monitor and own key app metrics:
Number of customers trading via the app
Average orders placed per user
Brokerage generated through the app
Publish these metrics regularly to management, demonstrating the impact of product improvements.
Performance Monitoring
Continuously monitor app speed and responsiveness across segments.
Regularly test and validate that all features are functioning correctly.
Identify, integrate, and manage external tools to monitor app performance and proactively resolve issues.
Documentation & Testing
Prepare and share detailed Business Requirement Documents (BRDs) with product, design, and engineering teams.
Translate customer journey insights into clear requirements and acceptance criteria.
Ensure all test cases are defined, shared, and validated before release.
Collaborate with QA teams to monitor test execution and resolve defects.
Error Monitoring & Compliance
Track and resolve critical errors such as login failures, order execution issues, and transaction errors.
Establish proactive processes to identify, escalate, and fix customer‑impacting issues.
Ensure regulatory and compliance standards are maintained across all app features and customer journeys.
Collaborate with risk and compliance teams to validate new features before release.
A/B Testing & Data‑Driven Improvements
Conduct A/B testing for new features and UI/UX changes to evaluate customer behaviour.
Share test results with management and recommend changes backed by clear data.
Ensure all product decisions are evidence‑based, driving measurable improvements in adoption, engagement, and ROI.
Digital Asset Parity & Device Monitoring
Ensure parity across all digital assets (desktop trading platform, website, and app), highlighting or driving changes where needed.
Monitor app performance across iOS and Android platforms.
Test app behaviour across different handsets and operating systems to ensure customers are not impacted by device‑specific issues.
Security & Data Privacy
Ensure compliance with data protection regulations (SEBI, RBI, GDPR equivalents).
Collaborate with InfoSec teams to safeguard customer data and transactions.
Monitor vulnerabilities and ensure timely patching.
Accessibility & Inclusivity
Ensure app and digital assets are accessible across languages, regions, and user segments.
Incorporate accessibility standards (WCAG compliance) for differently‑abled users.
Innovation & Emerging Tech
Explore integration of AI/ML, robo‑advisory, and personalization engines.
Evaluate fintech partnerships and APIs that enhance customer experience.
Governance & Risk Management
Establish governance frameworks for feature releases and change management.
Ensure risk assessments are conducted before new launches.
Stakeholder Communication
Act as the single source of truth for product vision, roadmap, and KPIs.
Provide regular updates to leadership on progress, risks, and opportunities.
Align cross‑functional teams (engineering, design, marketing, compliance) with business goals.
Required Skills & Experience
10 -12 years in digital product management or product ownership roles.
Strong understanding of capital markets, trading platforms, mutual fund distribution, and derivatives trading.
Proven track record in customer journey design, UI/UX optimization, competition benchmarking, performance monitoring, error/compliance management, and A/B testing.
Experience applying RICE and MoSCoW frameworks for prioritization.
Familiarity with Agile methodologies and backlog management.
Knowledge of security, accessibility, and governance frameworks.
Analytical mindset with ability to interpret data and drive ROI.
Excellent stakeholder management and communication skills.

Work arrangement
No