Social Media Marketing Specialist

Social Media & Performance Marketing Specialist
Full Time | Gurugram | Hybrid | 2–3 Years Experience
About Your Regular Company
Your Regular Company is a creative and marketing agency working with brands across F&B, fashion, lifestyle, tech and more.
We build brands, create campaigns, manage social media and run performance marketing with one goal: work that looks great and gets results.
We’re looking for someone who can take ownership of marketing for our clients, from figuring out what we should do next to analysing what actually worked.
What You’ll Do
• Own social media strategy and execution for multiple client accounts
• Build monthly content calendars around brand and business goals
• Come up with campaigns, launches, activations and growth ideas
• Write strong briefs for designers, photographers and video teams
• Plan and run Meta Ads across awareness, engagement, traffic, lead generation and conversion objectives
• Manage campaign budgets, audiences, targeting, retargeting and optimisation
• Track performance and improve campaigns based on actual data
• Understand what content is working organically and use those insights to improve paid campaigns
• Monitor trends, competitors and platform behaviour
• Prepare clear monthly reports with insights and next steps
• Coordinate directly with the internal team and, when required, clients
You Should Be Good At
• Social media strategy, not just posting
• Meta Ads Manager and performance marketing
• Understanding metrics like CPM, CPC, CTR, CPL, ROAS and conversions
• Content and campaign ideation
• Instagram and Facebook marketing
• Understanding what makes people stop, click, engage and buy
• Reading data and turning it into actionable decisions
• Managing multiple brands without losing attention to detail
• Communicating clearly and getting things done on time
We’re Looking For
Someone with 2–3 years of hands-on experience, preferably in an agency or while managing multiple brands.
You should be equally comfortable saying:
“Here’s the campaign we should run.”
and
“Here’s what the numbers are telling us, and here’s what we should change.”
We’re not looking for someone who only schedules posts or boosts them. We’re looking for someone who can think, execute, optimise and take ownership.
Apply
Send us your CV along with 2–3 examples of accounts, campaigns or ads you’ve personally worked on.
Tell us briefly what you did and what results you achieved.
hey@yourregularcompany.com
Please don’t send only a CV. We want to see the work.

Work arrangement
No