Product Marketing Manager

Product Marketing Manager
We are looking for a Product Marketing Manager to lead the launch and growth of our new
digital platform. This role combines product marketing, digital marketing and customer
reach.
Ideal Candidate
The ideal candidate has 1-4 years of experience in launching digital products/online
platforms, understands customer behaviour, and can drive user acquisition for both B2B and
B2C audiences.
Key Responsibilities
Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta
Ads, LinkedIn, email marketing, and content marketing.
Drive customer acquisition, engagement, and retention.
Create product messaging, positioning, and marketing collateral.
Monitor campaign performance, website analytics, conversion rates, and marketing
ROI.
Desired Skills
Experience launching a digital product, SaaS platform, marketplace, or technology
product.
Strong understanding of customer journeys and digital marketing channels.
Hands-on experience with Google Analytics, performance marketing, SEO, CRM,
and marketing automation tools.
Excellent communication, analytical, and project management skills.
High aesthetic & design literacy
Preferred Industries
Interior & Architectural
Startup or early-stage product launch
Gaming Industry
B2B Design
Building materials
Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay

Work arrangement
No