Interim Marketing Head-Financial Services

Fractional Edge provides organizations with flexible access to executive leadership, enabling them to engage seasoned CXOs and senior leaders by offering part-time and interim engagements.
Role Description The Interim Marketing Head – Financial Services is an interim on-site role based in Mumbai. This position is responsible for leading the marketing function for one of our clients which is an established financial services organization providing investment banking, capital market services and wealth/asset management solutions.
Role Involves:
Strategic Marketing – Develop and execute integrated marketing strategies that align with business priorities,strengthen market positioning, support client acquisition and enhance the Capital Markets and Investment Banking franchise.
Corporate Communications – Lead internal and external communications, executive messaging and
stakeholder engagement, ensuring a consistent corporate narrative that reinforces the Group's vision, reputation and strategic objectives.
Media & Public Relations – Build strong relationships with financial and business media, enhance leadership visibility through proactive PR initiatives and effectively manage reputation across traditional and digital platforms.
Events & Engagement – Lead the planning and execution of internal and external events, including conferences,client engagements, leadership forums, employee initiatives and corporate events, to strengthen stakeholder relationships, enhance brand visibility and support business objectives.
Governance & Compliance – Ensure all marketing and corporate communications adhere to regulatory requirements, internal governance standards and approved communication protocols while partnering with key business and control functions.
Qualifications
Strong marketing planning and marketing management skills, with experience designing and executing integrated marketing strategies.
15 to 20 + years of experience in financial services preferably in investment banking and capital markets domain
Experience collaborating with sales teams and supporting sales initiatives through targeted marketing activities.
Competence in public relations, including media outreach, stakeholder communication, and reputation management.
Proven leadership experience in financial services or related sectors, ideally in senior marketing or commercial roles.

Work arrangement
No