Digital Marketing – AD

Location: Remote
Experience: 12–15 years
Employment Type: Full-time
Function: Marketing
Position Overview
We are seeking an experienced and strategic Digital Marketing Leader to drive our B2B marketing efforts across the US, India, and Philippines. The ideal candidate brings a strong blend of hands-on digital execution and high-level strategic thinking. You will own the digital marketing roadmap and execution across channels—focusing on performance marketing, SEO/SEM, ABM, and lead generation.
This is a high-impact role, ideal for someone who thrives in a fast-paced, growth-driven environment and is comfortable working across geographies and time zones.
Key Responsibilities
Digital Strategy & Campaign Execution
Design, plan, and execute multi-channel digital marketing campaigns (search, social, email, display) with a strong focus on performance and ROI.
Drive Account-Based Marketing (ABM) strategies tailored to enterprise and mid-market B2B audiences.
Develop content-led lead generation strategies and collaborate with internal teams for campaign assets.
SEO & Website Performance
Develop and implement effective SEO strategies to increase organic traffic and keyword rankings.
Conduct keyword research, competitor benchmarking, and on-site/off-site optimizations.
Coordinate with content and development teams to ensure SEO best practices are implemented.
Marketing Automation & CRM
Manage marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) to create and optimize drip campaigns, lead nurturing journeys, and CRM workflows.
Collaborate with sales and product teams to align campaign efforts with pipeline goals.
Analytics & Reporting
Track, analyze, and report on campaign performance using tools such as Google Analytics, Search Console, SEMrush, and CRM analytics.
Identify trends, insights, and opportunities for continuous improvement.
Qualifications & Skills
12–15 years of B2B digital marketing experience with strong exposure to the US, India, and PHL markets.
Proven experience in performance marketing, SEO, ABM, and lead generation.
Hands-on expertise with Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush, and CRM tools like Salesforce.
Deep understanding of funnel metrics, MQL to SQL conversion, and ROI tracking.
Strong analytical mindset with ability to turn data into actionable insights.
Excellent communication, cross-functional collaboration, and stakeholder management skills.
Experience in BFSI industry is a plus

Work arrangement
No