Sales Representative Industrial Welding Equipment & Solutions Sales IWE&S

Job Description:
Sales Representative – Industrial Welding Equipment & Solutions
UK North/Midlands | ESAB & EWM
As a Sales Representative Industrial Welding Equipment & Solutions, you will play a key role in driving growth across the UK North/Midlands. You will develop sales of Heavy Industrial Products (HIP), Digital Solutions (DS), and Robotics across both ESAB and EWM brands, while working closely with Field Sales Representatives, distributors, customers, and system integrators.
What you’ll do:
Sales & Business Development
Identify customer potential and develop growth plans for HIP, DS, and Robotics
Develop new customers and business opportunities across the territory
Build and manage relationships with system integrators and distributors
Value-sell ESAB and EWM solutions to customers
Manage the sales funnel and achieve revenue and margin targets
Conduct regular customer visits and develop account plans
Technical & Market Expertise
Maintain strong knowledge of the ESAB and EWM product portfolio and key differentiators
Provide technical and commercial guidance to customers and partners
Collect market feedback on customer needs, competition, and technical requirements
Work closely with Field Sales Representatives, Sales Management, and Product Management
Commercial Excellence
Maintain accurate CRM, opportunity, and contract information
Follow commercial standard work and actively manage the sales pipeline
Identify opportunities to improve customer value and business performance
What we’re looking for:
Education: Technical college or secondary-school level
Experience: 3–5 years of relevant experience, preferably within the welding industry
Technical: Experienced MIG/TIG/MMA welder or strong welding industry knowledge
Skills: Sales-focused, proactive, persuasive, and customer-oriented
Languages: Local language C1 + English A2/B2 depending on reporting structure
Mobility: Valid driver’s license and willingness to travel 3–4 days per week
What makes you successful?
Results focused – You are ambitious, decisive, and motivated by achieving sales targets and finding new opportunities.
Persuasive & confident – You communicate clearly, influence customers, and handle objections effectively.
Customer oriented – You build trusted relationships and understand customer challenges.
Collaborative – You work closely with customers, partners, sales teams, and internal stakeholders to achieve shared success.
Why join ESAB? 🔧
Represent leading ESAB & EWM welding technologies and solutions
Combine technical expertise with sales and business development
Work with industrial customers and innovative automation solutions
Join a global leader in welding and industrial technology
🚀Be part of a collaborative culture focused on Shared Success, Always Improving, and Every Voice Valued.