Founding Head of GTM

We're Hiring: Founding Head of GTM Industrial SaaS / Asset Intelligence
Pradha Solutions is building AssetSpine - an enterprise Physical Asset Intelligence & Decision Platform for organizations managing high-value physical assets across facilities, plants, labs, warehouses, jobsites and business units. AssetSpine combines asset lifecycle management, QR/GPS/location intelligence, interactive floor plans, custody and movement governance, maintenance, warranty/AMC tracking, utilization intelligence, shared spares, idle-asset redeployment, duplicate-purchase prevention, financial dashboards, enterprise integrations and policy-driven decision intelligence. Our objective is ambitious: build AssetSpine into a globally recognized enterprise platform while creating a differentiated category around Asset Intelligence, Capital Reuse and Physical Asset Governance. We are not looking for a traditional marketing manager. We are looking for a hands-on Founding Head of GTM who can build the commercial engine from the ground up.
WHAT YOU WILL OWN
• Define AssetSpine's category, positioning and messaging.
• Identify the highest-value industries and Ideal Customer Profiles.
• Build enterprise GTM strategy for India and international markets.
• Work directly with founders on strategic enterprise accounts.
• Generate qualified enterprise pipeline through ABM and targeted outbound.
• Run customer discovery and translate operational pain into commercial use cases.
• Package paid pilots and proof-of-value engagements.
• Build ROI models, business cases, sales presentations and vertical-specific content.
• Create referenceable case studies from successful pilots.
• Build relationships with System Integrators, VARs, referral partners and technology ecosystems.
• Help convert pilots into multi-site enterprise deployments.
• Eventually build and lead the global GTM organization.
WHO WE ARE LOOKING FOR
• 8-15+ years of enterprise B2B technology experience preferred.
• Strong exposure to one or more of: EAM, RTLS, UWB/BLE, Industrial IoT, Industry 4.0, manufacturing software, digital twin, CMMS, MES, maintenance/reliability software or enterprise SaaS.
• Experience selling to operations, manufacturing, engineering, facilities, maintenance, procurement, supply chain, CIO/CTO or digital-transformation teams.
• Demonstrated ability to create enterprise pipeline and influence revenue - not only run marketing campaigns.
• Experience building paid pilots / proof-of-value programs and taking them toward enterprise rollout.
• Strong partner-building instincts across SIs, VARs, technology vendors and industry ecosystems.Buyer Fluency & Success Profile
YOU SHOULD BE COMFORTABLE SELLING TO
• Manufacturing / plant operations
• Engineering and R&D / lab operations
• Reliability and maintenance teams
• Facilities and asset owners
• Procurement and supply chain
• CIO / CTO / Digital Transformation leaders
• Finance stakeholders when ROI / CAPEX avoidance is part of the business case
RELEVANT ECOSYSTEM EXPERIENCE
Experience in or around platforms and ecosystems such as Ubisense, Pozyx, IBM Maximo, SAP EAM, Zebra Technologies, Kontakt.io, Litum, Samsara, Hilti ON!Track, ServiceNow, Fiix, MaintainX, Siemens, PTC, Hexagon, Honeywell, Schneider Electric, Rockwell Automation or AVEVA would be highly relevant. Equivalent industrial-technology experience is equally welcome.
THIS ROLE IS NOT A FIT IF EXPERIENCE IS PRIMARILY
• Social media management
• SEO / content-only marketing
• Performance advertising
• Graphic / creative production
• Generic B2C marketing
• Campaign execution without enterprise revenue ownership
WHAT SUCCESS LOOKS LIKE IN THE FIRST 6-12 MONTHS
• Establish clear AssetSpine positioning and select 2-3 high-value verticals.
• Build a strategic target-account list and repeatable enterprise outbound / ABM motion.
• Generate qualified enterprise opportunities and secure paid pilots.
• Create a credible ROI / financial value narrative.
• Build referenceable customer success stories.
• Establish strategic technology, SI and referral partnerships.
• Convert successful pilots into larger enterprise deployments.
Candidate application prompt:
Please include
(1) the enterprise/industrial product you helped grow,
(2) the buyer you sold to,
(3) the revenue/pipeline/customer outcome you personally influenced, and
(4) what you would do in your first 90 days with AssetSpine.
KEY PERFORMANCE MEASURES
• Qualified enterprise pipeline
• Paid pilots / proof-of-value engagements
• Pilot-to-production conversion
• Annual contract value and sales-cycle progression
• Referenceable customers
• Partner-sourced opportunities
• Time to measurable customer value

Work arrangement
No