Search Engine Optimization Manager

About Stockify
Stockify is one of India's fastest-growing marketplaces for pre-IPO and unlisted shares — helping retail and HNI investors access high-potential companies before they list on public exchanges. We operate across Bengaluru, Mumbai, Gurugram, Kolkata and Dubai, and are building the most trusted digital platform in the unlisted equities space.
We are now looking for a senior SEO professional who has actually built organic growth — not managed it from a distance. If you can point to rankings, traffic and citations you personally moved, this role is for you.
What You Will Own
This is an individual contributor + strategy role. You will be the SEO function at Stockify — setting the direction, executing the work and reporting impact directly to the Co-Founders and Marketing Lead.
Your ownership spans five pillars:
Technical SEO — Site health, Core Web Vitals, crawl architecture, schema
On-Page & Content SEO — Keyword strategy, content optimization, topic clusters
Off-Page SEO — Link building, digital PR, domain authority growth
AEO & GEO — Visibility on AI answer engines (ChatGPT, Perplexity, Gemini, SGE)
Local & Social SEO — Google Business Profiles, NAP, social discoverability
Key ResponsibilitiesTechnical SEO & Site Performance
Conduct and own quarterly technical audits covering crawlability, indexation, site architecture, canonicalization, redirects, broken links and duplicate content
Monitor and improve Core Web Vitals (LCP, CLS, INP), page speed and mobile usability across all page types
Implement and maintain structured data / schema markup — Organization, FAQ, Product, BreadcrumbList, FinancialProduct — with a focus on rich result eligibility
Maintain XML sitemaps, robots.txt and ensure SEO best practices are embedded into every new release: Stock Screener, Annual Reports, Price List, Blog and Company Pages
Collaborate with developers to ship fixes with measurable before/after impact
On-Page & Content SEO
Own keyword research and mapping across the unlisted shares, pre-IPO investing, ESOP liquidation and SME IPO space — both informational and transactional intent
Optimize page titles, meta descriptions, H-tag hierarchy, internal linking, content depth and URL structure across all site sections
Build and maintain topic clusters and pillar pages around core investment themes: unlisted share prices, pre-IPO investing, company profiles and market education
Brief, review and optimize SEO-driven articles and landing pages in collaboration with content writers — embedding E-E-A-T signals throughout
Identify and resolve content cannibalization, thin content and underperforming pages with a clear improvement or consolidation plan
AEO & GEO — AI Search Visibility
Develop and own Stockify's strategy for being cited and surfaced by AI answer engines: ChatGPT, Perplexity, Google AI Overviews (SGE), Gemini and Bing Copilot
Structure content for featured snippets, answer boxes, PAA (People Also Ask) and conversational queries — especially for investment and company research queries
Track brand citation and mention share across generative search platforms; build a repeatable AEO/GEO playbook with documented wins
Identify which content formats earn the most AI citations in the fintech and investment vertical — definitions, comparison tables, step-by-step guides, data pages — and systematically scale them
Off-Page SEO & Authority Building
Design and execute link-building campaigns: digital PR, data-led content, expert commentary, finance directories and niche listing sites
Manage backlink profile health: continuous monitoring, toxic link identification, disavow file maintenance and competitive link gap analysis
Build relationships with finance and investment media, newsletters and aggregators to earn high-DR editorial links
Track domain authority, referring domain growth and link quality metrics with a clear ROI view per campaign
Local SEO & Social Discoverability
Own and actively manage Google Business Profile listings across all Stockify locations — Bengaluru, Mumbai, Gurugram, Kolkata and Dubai
Maintain NAP consistency, respond to reviews, publish regular GBP posts and optimize categories, Q&A and service attributes
Apply SEO best practices across social profiles — LinkedIn, Twitter/X, YouTube: profile optimization, keyword usage and content discoverability
Analytics, Reporting & Competitor Intelligence
Define and own SEO KPIs: organic sessions, keyword rankings, impressions, CTR, conversions and AI-citation share
Maintain live dashboards in GA4 and Google Search Console; deliver clean monthly reports to the leadership team
Run ongoing competitor analysis — track ranking movements, content gaps and backlink strategies against UnlistedZone, Planify, InCred Markets and other unlisted-share platforms
Translate data into a prioritized monthly action plan, not just a status update
What We Are Looking For
Non-negotiables — every item must be provable in your application:
Min 5–8 years of hands-on, end-to-end SEO experience — ideally on a fintech, finance or investment website
Proven technical SEO execution: you have run audits, found critical issues and shipped fixes — bring an example
Expert-level Google Search Console and GA4; proficient in Ahrefs, SEMrush or Screaming Frog
Solid working knowledge of HTML, CSS and JavaScript rendering and how they affect crawling and indexation
Demonstrated AEO / GEO understanding — you know how AI search works and have experimented with optimizing for it
Hands-on link building — you have built links, not just audited them
Experience managing Google Business Profiles for multi-location businesses
Analytically sharp and commercially minded — you translate rankings into traffic and traffic into revenue
Strong written communication — you can brief a writer, write a meta or explain a crawl issue to a developer without switching modes
Good to Have
Direct experience in fintech, capital markets, wealth management or pre-IPO / unlisted share platforms
Familiarity with SEBI guidelines and compliance sensitivities of financial content in India
Experience with Looker Studio, Python scripts or automation tools for SEO workflows
Compensation
Fixed Monthly: ₹10 LPA
Performance Incentives: Salary upto 3 months
How to Apply
Send your application to mamatha@stockifyfintech.com
Subject line: SEO Manager Application — [Your Name]
Please include:
Your CV or LinkedIn profile
A short note (150–200 words) on a website you have grown organically — what the site was, what you did, and the measurable result
At least one SEO audit sample, case study or ranking screenshot that shows your hands-on work
Applications without a proven growth example or audit sample will not be reviewed.

Work arrangement
No