Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts

Exceptional Hospitality Starts with You
This role is based at one of our corporate offices in McLean, VA, Miami, FL or Remote
This is your chance to be part of Hilton's All-Inclusive & Resorts team, helping shape the voice and visibility of a fast-growing portfolio across guest, loyalty, trade, and partner audiences. As the Senior Manager, Content Strategy & Customer Engagement, All-Inclusive & Resorts, you will develop and activate the content strategy that brings Hilton's all-inclusive and resort story to life across channels. On the All-Inclusive & Resorts team reporting to the Senior Director Brand Marketing Strategy, All-Inclusive & Resorts, you will work on initiatives including portfolio storytelling, Hilton Honors engagement, LinkedIn and social content, PR coordination, podcast development, website content and integrated B2B and B2C CRM planning.
What you'll do during a typical day:
Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels, aligning to commercial priorities, launches, seasonal moments, and demand-driving initiatives.
Create and oversee compelling content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints that strengthen the portfolio's voice and market positioning.
Lead social media channel strategy for the portfolio, including defining the role of each channel, content pillars, governance, activation plans, and performance measures.
Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns, ensuring messaging consistency and strong cross-functional execution.
How you'll collaborate with others:
Partner closely with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams to align content plans and activation calendars across consumer, loyalty, and trade audiences.
Work with internal stakeholders and agency partners to brief creative needs, coordinate launches, and amplify portfolio stories across owned, earned, and shared channels.
Participate in regular cross-functional planning meetings, campaign reviews, and go-to-market discussions to ensure coordinated execution.
Work with the hotel and commercial complex teams to optimize content on all our digital channels and curated websites.
Deliverables you'll take ownership of:
An integrated annual content and engagement calendar spanning B2B and B2C CRM, Hilton Honors touchpoints, social content, LinkedIn thought leadership, PR moments, and key portfolio activations.Portfolio channel strategies, messaging frameworks, and quarterly content plans that help differentiate Hilton's All-Inclusive & Resorts portfolio and drive awareness, engagement, and conversion.
What It Takes to Make the Stay
You have these minimum qualifications:
Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
You are a strong writer and strategic storyteller with experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement; experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
Experience developing both B2B and B2C content strategies and CRM calendars
Travel up to 15%
It would be useful if you have:

Work arrangement
Yes