Electrification Business Communications Leader for Canada

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Electrification Business Communications Leader for Canada
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to: Global Head of Communications, ABB Installation Products
Your role and responsibilities
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. This is dual-hat role that leads communications for ABB Electrification business communications in Canada as well as local lead for Installation Products Division communications.
This position collaborates with Commercial Leaders, Sales, Product Management, Marketing and Communications to ensure proactive and effective communications across multiple channels and stakeholders.
ABB Electrification business role
• Member of the local Electrification leadership team.
• Owns ABB Electrification communication plan in country including the editorial calendar & Electrification narrative locally for trade media, digital communications and thought leadership. Collaborates with Country Communications for any Tier 1 or financial media relations requirements.
• Leads trade media relations and content for press releases and social media channels.
• Owns content for communications channels reaching broad public, such as social, websites. Reviews for approval paid and earned media, including advertising.
• Owns the application of the ABB brand locally and awareness campaigns. (Not lead gen)
• Localization of global thought leadership or local development of thought leadership supporting division priorities.
• Leads localization of communications campaigns, including ensuring quality/brand/narrative check when two or more divisions are involved.
• Leads communications efforts for cross divisional (2 or more) events, trade shows and conferences. Build cross-business area and functional teams to contribute to effort.
• Oversight & process for Electrification employee communications, point of contact for factories.
• Ensures positioning and impact of the electrification related content in local external and internal communications channels. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective measurement and monitoring workflow for their area of scope.
• Owns the Electrification business area communications budget for the country and ensures transparency and support across Electrification for the budget.
• Enhances skills and talent management as applicable.
• Creates a community of Electrification Communicators in country. Division specific role.
• Develops local comm plan with local Marketing & Sales leadership in line with division priorities and global communication plans, including digital marketing.
• Leads communications locally for the lead division in country for Canada ABB Installation Products.
• Where no EL Leader in country - Point of contact for EL manufacturing sites for initiatives.
Qualifications for the role
• Degree in communications or related field and minimum 10 years of experience in the field of Communications in a B2B environment (ideally technical/industrial environment).
• Proven experience in developing and executing strategic communication across all channels.
• Bilingual English and French Canadian with written and spoken fluency.
• Possess a solution-focused and self-starter mindset, combined with strong written and spoken communication skills. Effective storyteller.
• Ability to manage multiple projects simultaneously with on-time delivery.
• Ability to coach and advise leaders.
• Establishes quality via KPIs and can build and deliver improvement plans when needed. Has a continuous improvement mindset.
• Team player who thrives by contributing to the success of the team and the business and can influence and work successfully in a matrixed organization.
• Ability to travel and work flexible and/or fluctuating work hours as needed.
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
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Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities
ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.