Digital Marketing Specialist

Company Description LogicSpice Consultancy Private Ltd. is a trusted IT company that delivers customized, ready-to-install software scripts and end-to-end web and mobile application development services. Since 2006, the company has focused on customer-centric, cost-effective solutions backed by ongoing maintenance and support for startups and enterprises worldwide.
Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Jaipur. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, email, and other online platforms to drive brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track key metrics and improve results. The role also involves collaborating with designers, developers, and sales teams to align marketing activities with business goals, conducting market and competitor research, and staying up to date with digital marketing trends. The specialist will prepare regular performance reports, recommend data-driven improvements, and help strengthen LogicSpice’s online presence for its products and services.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills, with experience managing campaigns across major platforms.
Candidates should possess solid Digital Marketing skills, including SEO/SEM, email marketing, and campaign optimization.
Candidates should possess Web Analytics skills, with the ability to interpret data from tools such as Google Analytics and generate actionable insights.
Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
Relevant experience in B2B or IT/software marketing, especially for web and mobile application products, is beneficial.
Practical knowledge of marketing automation tools, CRM systems, and advertising platforms (e.g., Google Ads, Meta Ads) is an advantage.
A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
Strong analytical mindset, attention to detail, and the ability to manage multiple campaigns and deadlines effectively.

Work arrangement
No