Retail store Manager

Job Title
Store Manager
Location Coimbatore, Tamil Nadu
Reports To Retail Head / Operations Head
Role Purpose
Own the store’s P&L and customer experience. Drive sales, manage inventory and costs, lead the store team, and ensure Kitser’s brand standards in merchandising, service, and operations.
Key Responsibilities
1. Sales & Business Growth
Achieve monthly sales, margin, and Category targets for Retail Division
Plan and execute store-level promotions, festive offers, and local marketing activations with the marketing team.
Monitor daily/weekly sales dashboards; take corrective actions on slow categories and SKUs.
Track key retail KPIs: conversion rate, average transaction value (ATV), items per customer (IPC), and footfall-to-sale.
2. Customer Experience
• Ensure a high-quality in-store experience: greeting, needs assessment, product demos, and post-sale follow-up.
• Resolve complaints and escalations quickly; maintain high CSAT/NPS.
3. Inventory & Stock Management
• Maintain optimal stock levels across categories; minimize stockouts and overstock.
• Ensure accurate inventory records, cycle counts, and shrinkage control (theft/damage/errors).
• Coordinate with vendors/warehouses and Category Managers for timely replenishment and new launches.
4. Visual Merchandising & Store Standards
• Implement brand-compliant displays, signage, and product placement; keep the store clean and presentable.
• Execute seasonal/festive decor and POSM as per marketing calendars.
• Ensure safety, security, and compliance with store SOPs and local regulations.
5. Team Leadership & HR
• Hire, train, schedule, and supervise sales associates, and support staff.
• Conduct performance reviews, coaching, and incentive tracking against KPIs.
• Maintain attendance, leave, and discipline records; create a positive, high-performance culture.
6. Operations, Finance & Reporting
• Manage daily cash/POS reconciliation and cash transfers as per finance policy.
• Control operating expenses (staffing, utilities, supplies) to protect store profitability.
• Prepare and submit weekly/monthly reports: sales vs target, inventory, shrinkage, expenses, and action plans.
Key Performance Indicators (KPIs)
• Sales achievement (% to target), gross margin %, and category mix.
• Conversion rate, ATV, IPC, and footfall utilization.
• Inventory accuracy and shrinkage rate.
• Customer satisfaction/complaint resolution time.
• Staff productivity, attendance, and training completion.
• Cost control vs budget (OPEX).
Qualifications & Experience
• Graduate in any discipline; MBA/PG in Retail/Operations is a plus.
• 8 -10 years of retail/store management experience; consumer durables, or home improvement preferred.
• Strong hands-on experience with POS systems, Excel/Google Sheets, and basic reporting.
Skills & Competencies
• Sales leadership, negotiation, and customer handling.
• Inventory and vendor coordination.
• Visual merchandising sense and brand compliance.
• People management, coaching, and conflict resolution.
• Data-driven decision-making and problem-solving.
Working Conditions
• Full-time role with rotating shifts/week off as per retail roster.
• Frequent floor time; occasional travel for training/vendor meetings.

Work arrangement
No