Marketing Manager

Marketing Manager
Own Growth. Drive Visibility. Turn Traffic into Business.
Salary Offered: 8 LPA - 10 LPA
Why this role exists
For most customers, the journey with Zolo starts online. Whether someone is searching for co-living, student housing, hotels, or short stays, search remains one of the most powerful acquisition channels available to the business. As Zolo continues to scale, we need a growth-focused marketer who can ensure that customers discover us before they discover our competitors. This role exists to build and scale a predictable acquisition engine through SEO and Google Ads.
A strong hire will help us:
Increase qualified website traffic
Improve search visibility across key categories
Generate high-quality leads at efficient costs
Improve conversion from traffic to bookings
Build sustainable growth beyond paid dependency
If this role is strong, customer acquisition becomes scalable and measurable.
If this role is weak, traffic stagnates, acquisition costs increase, and growth becomes inconsistent.
Your mandate is clear
Own SEO performance across Zolo businesses
Manage and optimize Google Ads campaigns end-to-end
Drive growth in organic traffic and lead generation
Improve conversion rates across landing pages and campaigns
Maximize marketing ROI through continuous optimization
Build a data-driven growth engine through experimentation and analysis
This is not a campaign execution role.
It is end-to-end ownership of search visibility, paid acquisition performance, and growth outcomes.
About Zolo
Finding dependable accommodation has historically been fragmented and inconsistent.
People settled for compromises because the system offered few trustworthy options.
Zolo reimagined living and hospitality as a connected journey.
Zolo Coliving simplifies urban living.
Z Hotels serves the modern traveler with consistency, warmth, and operational discipline.
Today, over 100,000 people trust Zolo across different phases of life. Our ambition is to build the most trusted living and hospitality ecosystem for the new generation.
What you will be responsible for
1.Own SEO Growth
Drive on-page, off-page, and technical SEO initiatives
Improve keyword rankings across priority business categories
Conduct keyword research and competitor analysis
Identify opportunities to grow organic visibility and traffic
Work closely with content, product, and technology teams to improve search performance
2.Own Google Ads Performance
Manage Google Search, Display, and Performance Max campaigns
Optimize campaigns for traffic, leads, and conversions
Improve campaign efficiency and return on ad spend
Monitor budgets, bidding strategies, and keyword performance
Ensure continuous improvement in acquisition metrics
3.Drive Traffic-to-Conversion Performance
Improve landing page performance and conversion rates
Partner with design and product teams to optimize user journeys
Run A/B tests and growth experiments
Identify and remove conversion bottlenecks
4.Use Data to Drive Decisions
Track traffic, lead generation, conversion, and acquisition metrics
Monitor CPL, ROAS, CTR, conversion rates, and keyword performance
Build performance dashboards and business insights
Take decisions based on data rather than assumptions
5.Own Growth Experiments
Identify new acquisition opportunities
Test channels, landing pages, messaging, and audience strategies
Scale successful experiments and eliminate low-performing activities
Continuously improve marketing efficiency
6. Stakeholder & Agency Management
Coordinate with internal teams and external partners
Work with agencies, freelancers, and vendors where required
Ensure alignment between marketing activities and business goals
What success looks like after 6–12 months
Significant improvement in organic traffic and keyword rankings
Improved Google Ads efficiency and ROI
Higher volume of qualified leads and bookings
Reduced customer acquisition costs
Strong reporting visibility across growth channels
Consistent contribution to business growth through digital channels
The role delivers predictable traffic, measurable growth, and efficient customer acquisition.
Who this role is for
You will likely thrive here if:
You enjoy solving growth problems through data and experimentation
You are comfortable owning outcomes, not just activities
You think in traffic, leads, conversions, and revenue
You enjoy identifying opportunities others miss
You are analytical, curious, and execution-focused
You like continuously testing, learning, and improving performance
Experience we value
2–5 years of experience in SEO, Performance Marketing, or Growth Marketing
Strong hands-on experience with Google Ads
Good understanding of technical SEO and search fundamentals
Experience with Google Analytics, Search Console, Tag Manager, and reporting tools
Strong analytical and problem-solving ability
Experience in startups, consumer internet, e-commerce, travel, hospitality, or high-growth businesses preferred
A marketing degree is not mandatory.
Strong execution capability, curiosity, and ownership matter more.
The impact you will have
You directly influence customer acquisition and business growth
You help customers discover Zolo through search
You improve marketing efficiency and ROI
You build scalable growth channels that contribute to long-term revenue growth
Why join now
Zolo is entering its next phase of growth across multiple business lines.
Search and performance marketing will play a critical role in:
Customer acquisition
Revenue growth
Brand visibility
Long-term scalability
This role offers a direct path toward Growth Marketing, Performance Marketing Leadership, and broader Business Growth roles.

Work arrangement
No