Digital Marketing: Performance Marketing Specialist

Organization: Lingaya's Vidyapeeth
Department: Branding & Marketing
Position: Performance Marketing Specialist
Experience: 2–4 Years
Location: Faridabad, Haryana
Employment Type: Full-Time
Salary: 40k-50k
About the Role
Lingaya’s Vidyapeeth is looking for a result-oriented Digital Marketing Specialist to strengthen its digital presence, generate quality leads, and support student admissions through effective digital marketing campaigns.
The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, content marketing, analytics, and lead-generation campaigns, preferably within the education sector.
Key Responsibilities
Digital Marketing Strategy
Develop and execute digital marketing strategies aligned with the university's branding and admission objectives.
Plan campaigns for admissions, courses, events, university achievements, and student engagement.
Identify digital trends and new opportunities to improve online visibility and reach.
2. Performance Marketing & Lead Generation
Plan, execute, and optimize Google Ads and Meta Ads campaigns for student admissions and lead generation.
Manage campaign budgets, targeting, bidding, creatives, and audience segmentation.
Monitor CPL, CTR, CPC, conversion rate, ROAS, and overall campaign performance.
Coordinate with the admissions team to improve lead quality and conversion.
3. CRM & Integration Management
Manage and maintain the CRM system for tracking and managing student admission leads.
Ensure timely updating, categorization, assignment, and follow-up of leads within the CRM.
Monitor the complete lead journey from lead generation → counselling → application → admission.
Coordinate with the admissions and IT teams for CRM-related requirements and process improvements.
Manage and monitor integrations between website, landing pages, lead forms, Google Ads, Meta Ads, CRM, and other lead-generation platforms.
Identify and resolve issues related to lead tracking, data flow, duplicate leads, and integration failures.
Maintain accurate lead data and generate CRM-based performance reports.
4. WhatsApp Marketing
Plan and execute WhatsApp marketing campaigns for admissions, events, courses, offers, announcements, and student engagement.
Manage WhatsApp Business/WhatsApp API campaigns and audience segmentation.
Develop targeted WhatsApp communication journeys for prospective students and parents.
Coordinate with the admissions team to ensure timely follow-up of WhatsApp-generated leads.
Monitor campaign delivery, engagement, response rates, and conversions.
Ensure WhatsApp campaigns follow applicable communication and data-privacy guidelines.
5. Email Marketing
Plan and execute email marketing campaigns for admissions, course promotions, events, newsletters, and university updates.
Create and manage email campaigns, databases, audience segmentation, and communication schedules.
Develop automated email journeys for prospective students based on their interests and lead stage.
Track open rates, click-through rates, bounce rates, unsubscribe rates, and conversions.
Conduct A/B testing of subject lines, content, CTAs, and campaign formats to improve performance.
Maintain email databases and ensure proper segmentation and data hygiene.
5. Content & Campaign Management
Work closely with the branding, graphic design, video, and content teams to develop digital campaign assets.
Create briefs for social media posts, advertisements, landing pages, videos, and promotional campaigns.
Ensure consistency of the university's brand identity across all digital platforms.
6. Analytics & Reporting
Track and analyze digital marketing performance using Google Analytics, Google Search Console, Google Ads, Meta Business Suite/Ads Manager, and other relevant tools.
Prepare weekly/monthly performance reports with actionable insights.
Identify areas for improvement and recommend strategies to increase engagement, leads, and conversions.
7. Competitor & Market Analysis
Conduct regular competitor analysis of universities and educational institutions.
Research market trends, student behavior, competitor campaigns, and emerging digital channels.
Recommend new digital initiatives to improve Lingaya’s Vidyapeeth's competitive positioning.
Required Skills
Strong knowledge of Digital Marketing
Google Ads & Meta Ads
Lead Generation & Performance Marketing
Google Analytics & Search Console
Keyword Research
CRM Management
Content Marketing
Campaign Planning & Optimization
Digital Analytics & Reporting
Good understanding of landing pages and conversion optimization
Excellent communication and coordination skills
Ability to manage multiple campaigns and deadlines
Preferred Qualifications
Bachelor's/Master's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
2–4 years of hands-on experience in Digital Marketing.
Experience in the education/higher-education sector will be preferred.
Google Ads/Analytics or other relevant digital marketing certifications will be an added advantage.
Key Performance Indicators (KPIs)
Qualified admission leads generated
Cost per lead (CPL)
Lead-to-admission conversion rate
Website traffic and organic growth
Search engine rankings
Social media reach and engagement
Paid campaign ROI/ROAS
Campaign conversion rates
Overall digital brand visibility
Ideal Candidate
The ideal candidate is creative, analytical, proactive, and performance-driven, with a strong understanding of how digital marketing can be used to build an education brand and support student admissions. The candidate should be comfortable working with multiple teams and taking ownership of digital campaigns from planning to performance analysis.
Interested Candidates may drop your resumes on -
eshakapoor@lingayasvidyapeeth.edu.in
head.hr@lingayasvidyapeeth.edu.in

Work arrangement
No