Assistant Manager – Performance Marketing (Consumer App)

Assistant Manager – Performance Marketing
Company: Provue (https://provue.ai/)
Experience: 1 to 4 years
Location: Mumbai (On-site)
Employment Type: Full-time
About the Role
We're looking for an Assistant Manager – Performance Marketing to own and scale paid acquisition for Provue. You'll manage budgets across paid channels, optimize for CAC/ROAS, and work closely with product, creative, and analytics teams to drive sustainable growth.
Must-Have
1 to 4 years of hands-on performance marketing experience at a consumer app company (B2C mobile/web app) — this is non-negotiable. Candidates without consumer app experience will not be considered.
Proven experience managing paid campaigns on platforms like Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
Comfort working with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.
Key Responsibilities
Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other relevant channels.
Own budget allocation and pacing to hit CAC/ROAS targets.
Partner with the creative team to brief, test, and iterate on ad creatives at scale.
Monitor campaign performance daily; identify and act on optimization opportunities.
Build and maintain dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
Collaborate with product and analytics teams to improve funnel conversion and retention.
Stay current on platform updates, iOS/Android attribution changes, and industry best practices.
Good to Have
Experience with ASO (App Store Optimization).
Familiarity with SQL or BI tools (Mixpanel, Amplitude, Looker, etc.).
Experience managing influencer or affiliate channels.
Exposure to creative testing frameworks.

Work arrangement
No