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About this role
To assist with the preparation & the execution of marketing research studies by supporting the pre-field part of the project, and then compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing/ delivering presentations
To coach junior analysts (where relevant) on projects and to help build their confidence & expertise.
Accountabilities
Discusses test designs, and writes proposals for simple projects
Assists in pre-field project set up (for example: questionnaire preparation, sample composition, database design)
Consults with clients regarding general study queries
Coaches more junior analysts in the development of their projects
Supports more junior analysts in the analysis of study data and provides report conclusions and recommendations, with minimal supervision
Reviews & finalizes reports with strong story telling skills
If relevant, ensures that forecast summaries fit into the report story line adequately
Prepares and presents study results to clients in-person or virtually
Drives client satisfaction by providing insights and actionable recommendations during presentations
Develops strategic understanding of industry trends, competition and opportunities of NielsenIQ
Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards
Good teamwork skills
Requirements
Knowledge
Knowledge of Microsoft Word, Excel, and PowerPoint
Knowledge of statistics, research techniques, and experimental procedures
Knowledge of marketing research
Knowledge of in-market data
Skills
Strong Business English knowledge, both verbal and written (and local language if required)
Project management skills
Strong business and financial acumen (including business environment and client)
Understanding the principles of forecasting
Strong problem solving skills and analytically curious
Demonstrates strong leadership and people coaching skills
High level communication skills
Consultative story telling
Comfortable working in a digital enabled environment
Ability to work within a virtual environment
Education and Experience
University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA
5 years’ experience in Marketing Research
Strong analytical mind and excellent numerical skills
Knowledge on advanced analysis, methods, and tools
Good organisational skills, and strong people coaching skills
Strong interpersonal skills
Business acumen
Awareness of the clients’ needs
Employment type
Full-time
Work arrangement
Hybrid
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