BTL Marketing Operations Executive

About the job
About Uplift Innovations
Uplift Innovations is a leading full-service marketing agency delivering integrated, result-oriented marketing solutions across Pan India. We specialize in strategic brand development, digital marketing, and large-scale campaign execution, helping businesses enhance market presence and achieve sustainable growth.
Job Summary
We are seeking a detail-oriented and proactive Operations Executive to support and streamline day-to-day operational activities across projects, teams, and clients. The ideal candidate will play a key role in ensuring smooth coordination between departments, efficient resource utilization, timely execution of campaigns, and adherence to internal processes.
Key Responsibilities
Plan, coordinate, and execute on-ground branding and BTL activations across gated communities, tech parks, colleges, malls, and public spaces
Supervise day-to-day field activations, ensuring smooth execution as per campaign guidelines and timelines
Manage and guide field promoters, brand ambassadors, and activation teams on-site
Ensure correct deployment of branding materials such as stalls, kiosks, standees, banners, canopies, and merchandise
Conduct regular site visits to monitor quality, visibility, and brand compliance
Coordinate with internal teams for creative, logistics, and inventory requirements
Handle permissions, approvals, and local coordination with society managers, college authorities, and facility managers
Track daily activity reports, attendance, and performance of field teams
Identify on-ground challenges and resolve issues in real time to avoid campaign disruptions
Ensure proper handling, storage, and movement of branding and activation assets
Collect market insights, customer feedback, and competitor activity from the field
Share post-activation reports including photos, videos, reach data, and observations
Required Skills & Qualifications
Bachelor’s degree in any discipline (Marketing / Management preferred)
Willingness to travel extensively and work on-field across multiple locations
Ability to conduct daily site recces for gated communities, tech parks, colleges, and public spaces
Strong capability to document recce findings and submit daily/weekly reports with photos and observations
Hands-on approach with readiness to manage on-ground execution and field challenges
Strong coordination skills with field teams, vendors, and local authorities
Good communication and interpersonal skills for on-site interactions
Basic proficiency in MS Excel / Google Sheets for reporting and tracking
Ability to work flexible hours, including weekends and campaign days
Attention to detail with strong follow-up and execution discipline
What We OfferTravel allowance for on-field assignments and inter-location movement
Reimbursement of approved work-related expenses incurred during activations and site visits
Performance-based incentives linked to campaign execution quality and outcomes
Opportunity to work on high-visibility branding and BTL campaigns across gated communities, tech parks, and colleges
Hands-on exposure to large-scale, pan-India marketing activations
Fast-paced, execution-driven environment with learning and growth opportunitie

Work arrangement
No