Marketing Intern

Influencer Marketing Intern
Location: Hyderabad | Work Mode: On-site | Type: Full-time Paid Internship
About Xtovia
Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty at global standards. Powered by our proprietary TriLayerX™ bond-repair technology, Xtovia is building a new generation of high-performance haircare for Indian hair.We’re a fast-growing brand looking for someone who wants to learn how influencer marketing actually works inside a growing D2C brand.The RoleAs an Influencer Marketing Intern, you’ll work closely with the marketing team to build and manage Xtovia’s creator ecosystem. You’ll get hands-on experience across influencer discovery, outreach, campaign coordination, content tracking, and creator relationships.This is a high-ownership, execution-focused role where you’ll be expected to take things forward rather than simply assist.
What You’ll Do
Build and maintain Xtovia’s influencer database.
Research and identify relevant influencers and content creators across Instagram and other platforms.
Reach out to creators and manage initial communication and follow-ups.
Coordinate product gifting, campaign requirements, timelines, and deliverables.
Track influencer responses, collaborations, content submissions, and campaign performance.
Evaluate creator profiles based on audience quality, engagement, content quality, and brand fit.
Help brainstorm influencer campaigns, seeding strategies, and creator-led content ideas.
Monitor trending creators, formats, and content trends relevant to beauty and haircare.
Build and maintain strong relationships with creators and agencies.
Work with the team to ensure campaigns are executed smoothly and on time.
Support reporting and analysis of influencer campaign performance.
What We’re Looking For
Good understanding of Instagram and creator content.
Strong interest in influencer marketing, social media, beauty, and D2C brands.
Strong communication and follow-up skills.
Comfortable reaching out to new people and initiating conversations.
Highly organized and able to manage multiple creators and tasks simultaneously.
Good attention to detail.
Proactive, resourceful, and willing to take ownership.
Comfortable working in a fast-paced startup environment.
Basic knowledge of Google Sheets/Excel is a plus.
What You’ll LearnEnd-to-end influencer marketing
Creator discovery and evaluation
Influencer outreach and negotiation
Campaign planning and execution
Influencer gifting and seeding
Creator relationship management
Campaign reporting and performance analysis
How influencer marketing works inside a fast-growing D2C beauty brand
If you want to be part of a fast-growing startup, work closely with the team, experiment, learn quickly and have a real impact on how a brand is built, this could be the right opportunity for you.

Work arrangement
No