Assistant Manager - Performance Marketing

About GoKwik
GoKwik is a growth operating system designed to power D2C and eCommerce brands—from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes ~$2 billion in GMV, and continues to strengthen its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments—and bolstered by a $13M growth round in June 2025 (total funding: $68M)—GoKwik is scaling rapidly across India, the UK, Europe, and the US.
Why This Role Matters
Paid marketing is a key driver of pipeline and revenue for GoKwik’s B2B SaaS products. This role ensures campaigns are executed efficiently, tracked accurately, and continuously optimised for performance. By delivering high-quality insights and maintaining strong campaign governance, this role directly impacts lead quality, cost efficiency, and revenue growth.
What You’ll Own
Campaign Execution & Management
Launch and manage paid campaigns across Google Ads and Meta Ads
Ensure campaigns go live with all prerequisites in place
Manage multiple campaigns across products and target segments
Align campaign execution with business and growth objectives
Performance Tracking & Reporting
Own reporting for key metrics: spend, impressions, clicks, CTR, conversions, MQLs, SQLs, CPL, conversion rates
Build and maintain performance dashboards
Ensure data accuracy across marketing tools and CRM systems
Data Analysis & Insights
Analyse campaign performance and identify optimisation opportunities
Deliver clear, data-backed insights to product and growth teams
Identify underperforming campaigns, channels, and creatives
Track trends impacting pipeline quality and conversion
Risk Monitoring & Escalation
Proactively flag issues such as rising CPL, drop in conversion rates, and tracking discrepancies
Monitor lead quality and campaign delivery performance
Escalate critical issues to stakeholders in a timely manner
Campaign Readiness & Setup
Ensure all pre-launch requirements are in place:
Landing pages
Tracking and conversion events
CRM integrations
Creatives and messaging
Audience targeting
Budget approvals
Cross-Functional Collaboration
Work closely with demand generation, product marketing, growth, and sales operations teams
Ensure campaign performance aligns with pipeline and revenue goals
Contribute to campaign planning and execution strategy
Who You Are
4 - 7 years of experience in paid marketing or campaign operations
Proven experience managing campaigns for B2B SaaS companies
Hands-on expertise in Google Ads and Meta Ads
Experience handling multi-product campaigns
Strong understanding of marketing attribution and funnel metrics
Why GoKwik
At GoKwik, you’ll work on high-impact growth problems across multiple products in a fast-scaling SaaS environment.
You’ll have the opportunity to manage large-scale campaigns, influence pipeline quality, and collaborate closely with product and growth teams. This role offers strong ownership, data-driven decision-making exposure, and the ability to drive measurable business outcomes.

Work arrangement
No