Social Media & Brand Growth Manager

Experience: 2+ years
Location: Gurugram
Employment Type: Full-time, on-site
About the Role
We are looking for a high-energy, creative and self-driven Social Media & Brand Growth professional who can become the digital face of VyntraVerse and VyntraPro across social platforms.
This is not a role limited to posting content. You will be responsible for building the brand, creating conversations, growing our audience, driving engagement and generating business outcomes through social media and digital marketing.
You will have significant ownership and freedom to experiment with new ideas, formats and campaigns. We are looking for someone who can think beyond conventional social media playbooks and build a strong digital presence from the ground up.
The ideal candidate is someone who says "I'll figure it out" rather than "someone should tell me what to do."
Key Responsibilities1. Social Media & Content
Own the day-to-day social media presence of VyntraVerse and VyntraPro across:
Instagram
X (Twitter)
Threads
YouTube
Plan, create, publish and manage:
Reels and short-form videos
Posts and carousels
Stories
Educational and thought-leadership content
Founder/executive-led content
Industry commentary
Brand campaigns
Community engagement
Trend-based content
Experiential and innovative content formats
Build and maintain a content calendar aligned with business priorities, brand positioning and current trends.
2. Be the Face of the Brand
You will play an important role in representing VyntraVerse and VyntraPro digitally.
This includes:
Understanding our brand, products, vision and audience deeply
Developing a distinct social-media personality for the brands
Identifying stories and ideas worth talking about
Turning company initiatives into compelling content
Proactively identifying opportunities for brand visibility
Building a recognizable and consistent digital identity
You should be comfortable being on camera when required and should have the confidence to represent the brand in videos, reels and other content formats.
3. YouTube Management & Growth
Take ownership of the YouTube content ecosystem, including:
Management interviews
Founder/executive interviews
Industry discussions
Educational content
Shorts
Long-form videos
Podcasts/video podcasts where relevant
Responsibilities will include:
Content planning
Titles, thumbnails and descriptions
Video publishing and optimization
YouTube SEO
Audience and retention analysis
Repurposing long-form content into Shorts/Reels
Improving discoverability and reach
Experimenting with formats to maximize organic growth
The objective is not simply to upload videos, but to build YouTube as a meaningful brand and audience-growth channel.
4. Meta Advertising & Lead Generation
Plan, execute and optimize Meta campaigns for lead generation.
Responsibilities include:
Campaign planning
Audience targeting
Ad creative coordination
Copy development
Campaign setup and management
A/B testing
Budget optimization
Lead tracking
Performance analysis
Improving CPL and lead quality
You should understand the difference between vanity metrics and actual business outcomes.
5. Brand Building
Drive initiatives that strengthen the VyntraVerse and VyntraPro brands.
You will be expected to:
Develop new brand-building initiatives
Identify opportunities for PR and digital visibility
Create campaigns around important company initiatives
Build thought leadership
Identify relevant creators/influencers and collaboration opportunities
Experiment with new platforms, formats and content strategies
Create campaigns that people remember—not just content that fills a calendar
6. Analytics & Continuous Improvement
Track and analyze:
Reach
Engagement
Follower growth
Video views
Watch time
Audience retention
Website traffic
Leads
Cost per lead
Conversion
Campaign ROI
Use data to continuously improve content and campaigns.
What We Are Looking ForMust Have
2+ years of relevant experience in social media, digital marketing, content marketing or brand marketing
Strong understanding of Instagram, X, Threads and YouTube
Hands-on experience creating and managing social media content
Strong understanding of Reels/short-form video
Experience with Meta Ads and lead-generation campaigns
Strong written and verbal communication skills
Ability to understand audiences and create content that resonates
Strong sense of trends, storytelling and internet culture
Ability to independently plan and execute initiatives
Strong analytical and problem-solving ability
The Personality We Want
This is extremely important.
We are looking for someone who is:
A self-starter
Extremely curious
Creative and unconventional
Comfortable taking ownership
Proactive rather than reactive
Comfortable experimenting and failing fast
Able to turn an idea into execution
Hungry to learn
Comfortable working in a fast-moving environment
Able to work independently without constant supervision
Obsessed with building something meaningful
You should be someone who can walk into a situation and say:
"Here is what we should do, here is why, and I will make it happen."
Big Plus If You Have
Experience or knowledge in:
SEO
AI marketing / AI-powered content creation
AI tools for content production and marketing
YouTube SEO
Performance marketing
Influencer/creator marketing
Personal branding
Community building
Marketing automation
Content analytics
Basic video editing
Canva / Adobe / CapCut or similar tools
You don't need to be an expert in everything. The ability and willingness to learn quickly matters more.
What Success Looks Like
Within this role, success will mean:
Building a strong and recognizable digital presence for VyntraVerse and VyntraPro
Consistent growth in relevant audiences across platforms
Creating content that generates meaningful reach and engagement
Building strong YouTube distribution
Generating qualified leads through Meta
Creating innovative brand campaigns
Increasing awareness and credibility of the brands
Turning company initiatives into stories that people want to consume and share
Growth Opportunity
This role comes with accelerated career growth for the right person.
As the brands grow, the role can evolve into ownership of a larger Digital Marketing / Brand / Growth function, with increasing responsibility, team ownership and strategic involvement.
We are looking for someone who is willing to make a minimum 3-year commitment to building the brands with us.
In return, we are prepared to provide significant ownership, exposure, learning opportunities and accelerated growth to people who consistently deliver.
One-Line Summary
If you are a creative, ambitious social-media professional who wants to build a brand rather than simply manage an Instagram account, this role is for you.

Work arrangement
No