Social Media & Brand Activations Executive

About Us:
What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We’re looking for a Social Media & Brand Activations Executive to drive the brand’s social presence, execute engaging campaigns, and bring the brand to life through impactful offline activations and consumer experiences.
Roles & Responsibilities:
• Manage the brand’s social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms, including content calendars, posts, reels, stories, community engagement, and social-first copy.
• Drive campaign and content execution by collaborating with creative, content, influencer, production, and agency teams to ensure timely and on-brand execution.
• Plan and execute offline brand activations including pop-ups, events, sampling initiatives, and consumer experiences, managing vendors, logistics, branding, and on-ground execution.
Identify and leverage trends, creators, and communities to create relevant social and offline brand opportunities and strengthen consumer engagement.
• Integrate offline activations with social media by creating content opportunities, coordinating content capture, and extending the impact of on-ground initiatives digitally.
• Track and optimise performance by monitoring social and activation metrics, analysing campaign outcomes, and using insights to improve future initiatives.
Requirements:
• 1–3 years of experience in social media, digital marketing, brand marketing, events, or a similar role, preferably with a consumer/D2C brand.
• Strong understanding of social media platforms, internet culture, trends, creators, content formats, and youth culture.
• Strong project management, communication, coordination, and copywriting skills, with the ability to manage multiple stakeholders and timelines.
• Hands-on and execution-oriented mindset with the ability to balance creative thinking with operational execution.
• Willingness to travel and work on-ground for events and activations, with strong attention to detail and ownership.
Why Join Us?
• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Ownership & growth opportunities.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.

Work arrangement
No