Digital Marketing Executive

Company Name: IMS Group (Interactive Manpower Solutions Private Limited)
Brand Name: IMS nHance (https://imsnhance.com/)
Job Title: Digital Marketing Specialist
Job Location: Ahmedabad, Gujarat
Timings: Flexible (US/UK/APAC)
Company Description
IMS nHance specializes in empowering brands and agencies with offshore marketing talent and strategic solutions. With over 20 years of experience in the recruitment industry, the company serves clients across the USA, UK, APAC, and Europe regions. Offering white-label digital marketing services through integrated and plug-in models, IMS nHance helps streamline operations, reduce costs, and drive growth. Headquartered in Ahmedabad, Gujarat, the company operates 24/7 and is GDPR and HIPAA-compliant, holding multiple international certifications for quality and data protection. Their diverse team delivers expertise in content creation, graphic design, digital marketing, and strategic leadership.
Please find below the job description.
Job Summary
We are looking for a Digital Marketing Executive who has hands-on experience across 360° digital marketing, including SEO, Paid Advertising, Social Media Marketing, and content-led campaigns.
In this role, you will work directly with international clients across the US, UK, and APAC markets, understand their business objectives, develop digital marketing strategies, execute campaigns, and track performance to drive measurable results
Key Responsibilities
360° Digital Marketing
Plan and execute integrated digital marketing campaigns across multiple channels.
Develop digital marketing strategies aligned with client goals and business objectives.
Monitor campaign performance and identify opportunities for optimization and growth.
SEO
Execute on-page, off-page, and technical SEO activities.
Conduct keyword research, competitor analysis, and content optimization.
Paid Advertising
Set up and launch end-to-end paid campaigns across:
Google Ads (Search, Display, YouTube)
Microsoft/Bing Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
TikTok Ads
Implement proper account structures, audience segmentation, conversion tracking, and pixel setup
Configure campaign objectives, bidding strategies, and budget allocation
Paid Media Management & Optimization
Monitor and optimize campaigns to improve key metrics: CTR, CPC, CPA, ROAS
Conduct A/B testing (creatives, copies, landing pages, targeting)
Scale high-performing campaigns and optimize underperforming ones
Improve funnel efficiency to enhance lead quality and reduce acquisition costs
Social Media Management
Manage social media channels and develop content strategies for different platforms.
Plan and maintain social media calendars.
Coordinate with content and creative teams for social media assets.
Monitor engagement, reach, traffic, and overall social media performance.
Analytics, Tracking & Reporting
Work extensively with Google Analytics for traffic and user behavior analysis
Build and manage dashboards using Looker Studio
Track and analyze MQL → SQL performance, identifying gaps and opportunities
Prepare weekly/monthly reports with actionable insights
Lead Management & Funnel Optimization
Manage the complete marketing funnel from lead generation to conversion
Collaborate with sales/admissions teams to improve MQL to SQL conversion rates
Support retargeting and lead nurturing strategies
Client Communication & Collaboration
Participate in client calls to present performance insights and strategies
Translate data into actionable recommendations
Ensure campaigns align with business and marketing goals
Required Qualification
2–4 years of hands-on experience in Digital Marketing.
Strong understanding of 360° digital marketing.
Practical experience in SEO, Google Ads, Meta Ads, LinkedIn Ads, and Social Media Management.
Experience managing digital marketing campaigns from planning through execution and optimization.
Strong analytical and problem-solving skills.
Good understanding of digital marketing metrics and performance reporting.
Excellent written and verbal communication skills.
Comfortable working directly with international clients and stakeholders.
Exposure to US, UK, or APAC markets will be an added advantage.

Work arrangement
No