Brand Content Lead

🎀 Brand Content Lead
Social · Films · Creators
Uni Seoul · Corporate HQ, Pune · Full-time · Reports to Brand Manager
4–5 years experience · Compensation: competitive, benchmarked against India's leading new-age consumer brands
Read this bit first
Somewhere in India right now, a 22-year-old is standing in front of a wall of pastel stationery, filming a reel she didn't plan to make, for a brand she found ten minutes ago.
We'd like you to be the reason that happens 500 times a day.
The gap we're standing in
A generation raised on K-dramas, K-pop and Pinterest has decided everyday objects should be joyful.
Globally that idea built giants — Miniso, Daiso, Pop Mart. In India the category is barely three years old and nobody owns it.
Uni Seoul is Korean-inspired impulse lifestyle retail, founded 2023, HQ in Pune. Our philosophy is slightly ridiculous, which is exactly why it works: cuteness as a way of living.
🏬 17+ stores across 8 cities, with 18 more in the pipeline
🎨 1,000+ in-house designed SKUs, ₹99 to ₹2,999
⭐ 4.7+ Google ratings, NPS above 80 - people come back and bring friends
💰 ₹35 Cr Series A closed June 2026
🎯 Headed for 500 touchpoints across India, then UAE and South-East Asia
The job, honestly
Our best marketing is already happening without us, customers film in our stores unprompted, every day. Nobody owns that energy. You will.
And it's a two-speed job. Four days a week you're making fast, scrappy, phone-shot content that keeps our internet alive. The fifth day you're in a pre-production meeting arguing about a shot list for a film that will define how India sees this brand. You need to enjoy both.
What you'll own
Brand voice — how we sound everywhere: captions, comments, DMs, scripts
The always-on engine — 20–30 pieces a week across Reels and Shorts, mostly shot by you
Brand films — end to end with production houses: brief, treatment, budget, casting, shoot, post
Creators — hundreds of nano/micro for reach and trust, a handful of macro for cultural weight. The best creator partnership is a product, not a caption
Community — turn customers into a tribe: UGC, superfans, store-level advocacy
Store launches — every opening is a content event. Build the playbook once, run it 18 more times
Drops & tentpoles — new collections, collabs, festive gifting, back-to-school, Diwali
The numbers — engagement, saves and shares, creator-driven footfall, organic revenue to uniseoul.in
You'll fit here if…
4–5 years in-house at a consumer, fashion, beauty or lifestyle brand that makes its own content
You have a portfolio, not a CV — hundreds of pieces you personally shot, edited and shipped, with numbers attached
You've led at least one brand film with an external production house, start to finish
You've built a creator programme at both ends — volume seeding and individual macro deals
You write beautifully and know Indian internet culture from the inside
You're genuinely into this world: K-culture, anime, cute aesthetics, gifting, stationery
Probably not for you if: your best work is a deck; you need a crew and three weeks to make one video; or "cute" makes you uncomfortable 🥲
Working here
40 people at HQ. You'll sit near the founders, pitch them directly, and see your idea live in stores in weeks. The open-door policy is the real kind — disagreeing with us is a feature.
Flexible hours, because content has strange rhythms — 6 a.m. store shoots, quiet Tuesdays, both fine. Travel across India for launches and shoots. Employee discount and first access to every drop. A learning budget. A team of your own within the year, and a Head of Brand Content remit as we scale.
Apply
talent@uniseoul.in · Subject: Brand Content Lead — Uni Seoul
Send your CV and your portfolio. Include one scrappy thing you made yourself and one production you led, tell us exactly what you owned on each.
Optional, but we'll notice: 60 seconds, any format, on "One brand film idea and one reel idea for Uni Seoul. Same brand, two speeds."
We read everything. We reply either way.

Work arrangement
No