Marketing Manager - Events and Growth

We’re Hiring: Marketing Manager – Events & Growth
Location: Mumbai (onsite)
Experience: 4–8 years
Company: Idea Simplified
We are not looking for a conventional Marketing Manager.
We need someone who knows how to market events, build audiences and create demand.
For our conferences and industry platforms, marketing has three clear outcomes:
Get the right delegates into the room.
Create interest from sponsors and exhibitors.
Build enough market visibility that the industry wants to participate.
What you will own
You will independently create and execute the marketing strategy for our events across:
Delegate acquisition
Sponsor & exhibitor lead generation
Speaker and advisory amplification
Event positioning and awareness
Paid marketing
Organic growth
Social media
Email & database marketing
SEO, SEM & AEO
Landing pages and conversion optimisation
Retargeting and performance campaigns
Community and partner marketing
You should be comfortable taking an event from launch announcement to a full room.
We are specifically looking for someone who:
Has proven experience marketing conferences, summits or B2B events
Has personally owned sponsors, speakers and delegate acquisition campaigns
Understands how marketing contributes to sponsor/exhibitor pipelines
Is strong in LinkedIn Ads, Google Ads, Meta and performance marketing
Understands SEO, SEM, AEO, analytics and conversion
Knows email and database marketing beyond simply sending newsletters
Can build and execute a complete event marketing plan
Is highly process-driven and manages multiple campaigns simultaneously
Can work independently but also lead designers, content, video and external resources
Can quickly understand and market different industries
Is a strong communicator and presenter
Is comfortable being measured on results rather than activity
The numbers you should care about
Registrations.
Qualified delegates.
Cost per acquisition.
Sponsor/exhibitor leads.
Conversions.
Email performance.
Website conversions.
Campaign ROI.
Not just impressions, likes and followers.
Who Should NOT Apply
This role is unlikely to work for you if your experience is primarily:
Posting and scheduling social-media content
Coordinating between clients and creative teams
Managing agency accounts without owning results
Influencer marketing without B2B acquisition experience
Brand campaigns where you were not responsible for conversion
Event operations rather than event marketing
Reporting impressions and engagement without commercial metrics
We are looking for someone who has owned the number.
About Idea Simplified
Idea Simplified is an experiential events and brand consulting company building industry platforms, conferences and experiences across India and the UAE.
Our work sits at the intersection of content, community, experience and business.
We are a lean, founder-led organisation, which means good ideas can move quickly and people who take ownership get significant freedom.
If you are someone who wants a narrowly defined marketing job, this may not be the place for you.
If you enjoy taking something from an idea on a presentation to a room full of the industry's most relevant people, you will probably enjoy what we do.

Work arrangement
No