Head of Global Marketing

Global Marketing Head
10-15 years of Experience
Bengaluru (On-site)
Target Industry: Gaming, Web3, Viral consumer apps etc.
About the Company
The client is building the world’s fastest sports native prediction market. They are a product-first company, blending deep tech with a consumer-grade app to unlock a $100B+ market. Founded by second-time entrepreneurs with exits and serious skin in the crypto community.
About the Role
0 to 1 role to acquire users, creating awareness and building community. You’ll be working with the Co-Founders to execute the GTM strategy for the client, and responsible for everything marketing. Understanding of acquisition channels for sports/gaming users and a global user base is preferred.
What You’ll Do:
Owning storytelling, content and campaigns across social media and other channels
Design and implement GTM strategy for PRED, including:
Social Media Marketing - twitter, reddit, insta, tiktok – where sports users reside
Affiliate Program, Referral Campaigns, Influencer Marketing
Direct Outreach in sports communities
Business Development Partnerships & Chain collaboration
Manage Performance marketing across channels
Create memetic, shareable content for Socials including Twitter
Build and manage community for PRED - Discord, Telegram, Reddit - and drive engagement
User engagement & retention plan and measure engagement metrics
Build the PRED brand, chain and other partnerships, thought leadership
We are looking for someone with the following qualities:
Achievers with rich exp in B2C digital marketing, esp global user acquisition and sports / gaming sector
Proven track record in creating viral content and have engaging social media conversations
User acquisition experience in sports / gaming / defi apps / viral online consumer products sector
Self Starter, Hustler, Data Oriented

Work arrangement
No