Campaign Manager

Company Description Entropy is a full-spectrum marketing and creative solutions company that operates at the intersection of traditional brand-building and modern digital communication. The team designs and executes experiential campaigns, content strategies, social media initiatives, and digital storytelling to help brands connect meaningfully with their audiences. Entropy focuses on “phygital” marketing, blending physical experiences with digital engagement to build visibility, drive conversations, and create lasting impact. Services span brand identity, web design and SEO, communication and social media management, content and concept marketing, performance campaigns, and remote marketing management. The company collaborates with brands seeking stronger connections, greater visibility, and sustainable growth in both physical and digital environments.
Role Description The Campaign Manager is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing multi-channel marketing campaigns. This role involves developing campaign strategies, setting objectives, and defining target audiences in alignment with client goals and brand positioning. The Campaign Manager will coordinate with creative, content, performance marketing, and social media teams to ensure cohesive messaging and timely delivery across channels such as experiential activations, digital outreach, PPC, and lead generation campaigns. Day-to-day tasks include managing campaign calendars, briefing internal teams, overseeing production and execution, tracking performance metrics, and preparing reports and insights for clients and internal stakeholders. The role also includes budget management, quality control, and continuous improvement of campaign effectiveness, while maintaining strong communication with clients and partners.
Qualifications
Demonstrated experience in campaign planning, execution, and optimization across digital and offline channels, preferably in marketing or advertising environments.
Strong skills in performance marketing, including PPC, lead generation, brand awareness campaigns, and digital outreach, with the ability to interpret analytics and drive data-informed decisions.
Experience collaborating with creative, content, and social media teams to develop integrated campaign concepts, messaging, and assets.
Proficiency in marketing tools and platforms (e.g., ad managers, analytics dashboards, CRM or marketing automation tools) and comfort working with KPIs, funnels, and conversion metrics.
Excellent project management, organizational, and time-management abilities to handle multiple campaigns, timelines, and stakeholders simultaneously.
Strong communication and presentation skills, with the ability to articulate strategies, insights, and recommendations clearly to clients and internal teams.
Ability to work on-site in Mumbai, collaborate in a fast-paced environment, and adapt to evolving client needs and market trends.
Bachelor’s degree in Marketing, Communications, Business, or a related field; agency or brand-side campaign management experience is an advantage.
Understanding of brand-building, consumer journeys, and experiential or “phygital

Work arrangement
No