Live opening · Posted 18 days ago
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*Performance Marketing Intern – Google Ads*
**Salary:** ₹15,000 per month
**Employment Type:** Full-Time Internship
**Experience:** Freshers / 0–1 Year
**Location:** Gurgaon
## About the Role
We are looking for a Performance Marketing Intern who is interested in learning and working on **Google Ads**. The ideal candidate should have a basic understanding of digital marketing and be eager to work with real campaigns, analyze performance, and improve advertising results.
## Key Responsibilities
* Assist in setting up and managing Google Ads campaigns.
* Monitor daily campaign performance, including spend, leads, CPL, CTR, CPC, conversions, and ROAS.
* Assist in keyword research, audience targeting, remarketing, and campaign optimization.
* Support the management of Search, Display, and Performance Max campaigns.
* Analyze campaign data and identify opportunities for improvement.
* Assist in optimizing keywords, ad copies, bids, budgets, and targeting.
* Coordinate with the creative/content team for ad copies, creatives, landing pages, and campaign requirements.
* Prepare daily/weekly Google Ads performance reports.
* Conduct competitor, keyword, and market research.
* Assist in A/B testing of ad copies, landing pages, audiences, and campaign strategies.
* Track campaign budgets and ensure campaigns are spending as planned.
* Stay updated with the latest Google Ads features, trends, and best practices.
## Requirements
* Basic understanding of Digital Marketing and Google Ads.
* Good analytical and problem-solving skills.
* Comfortable working with numbers and campaign data.
* Basic knowledge of Excel/Google Sheets.
* Good communication skills.
* Willingness to learn and experiment.
* Ability to manage multiple campaigns/tasks and meet deadlines.
## Good to Have
* Basic hands-on experience with Google Ads / Google Ads Manager.
* Knowledge of lead generation and conversion campaigns.
* Understanding of metrics such as CPL, CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Impression Share.
* Basic knowledge of keyword research and Google Keyword Planner.
* Understanding of Google Analytics / GA4 and conversion tracking.
* Previous internship, certification, or project in digital marketing.
Work arrangement
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