Performance Marketing Specialist

Job Title: Performance Marketing
E-Profit Booster UK Pvt Ltd is seeking a highly skilled and experienced Performance Marketing
Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing, particularly in the realm of Google Ads and Pay-Per-Click (PPC) advertising. As a Google Ads/PPC Specialist, you will be responsible for developing, implementing, and optimizing our online advertising campaigns to drive customer acquisition and revenue growth.
Responsibilities:
Campaign Strategy and Planning:
Develop comprehensive Google Ads and PPC strategies aligned with business goals.
Conduct thorough keyword research to identify target keywords and phrases.
Plan and execute effective PPC campaigns, considering budget constraints and target audience.
Campaign Setup and Management:
Create and set up Google Ads campaigns, ad groups, and ad copy.
Monitor and adjust bid strategies to optimize campaign performance.
Implement A/B testing to refine ad creatives and improve conversion rates.
Keyword Management:
Conduct ongoing analysis of keyword performance and adjust bids accordingly.
Identify negative keywords to enhance campaign targeting and cost-efficiency.
Stay updated on industry trends and adjust strategies to capitalize on emerging opportunities.
Ad Copywriting
Write compelling ad copy that aligns with brand messaging and encourages user engagement.
Test and iterate on ad copy to improve click-through rates and overall campaign performance.
Data Analysis and Reporting:
Utilize analytics tools to track and report on key performance indicators (KPIs).
Generate regular reports on campaign performance, providing insights and recommendations.
Identify trends and opportunities for improvement based on data analysis.
Budget Management:
Monitor daily, weekly, and monthly budgets to ensure effective allocation of resources.
Recommend budget adjustments based on campaign performance and business objectives.
Collaboration:
Work closely with the marketing team to align PPC strategies with overall marketing initiatives.
Collaborate with graphic designers and content creators to develop effective ad creatives.
Qualifications:
Bachelor’s degree in marketing, Advertising, Business, or related field.
Proven experience in managing Google Ads and PPC campaigns.
In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms.
Strong analytical and data interpretation skills.
Excellent written and verbal communication skills.
Certifications in Google Ads and related platforms are a plus.

Work arrangement
No