Digital Marketing Specialist

Job Description
Location: Kolkata (Work from Office)
Employment Type: Full-time
We're building the next generation of AI-powered performance marketing.
At Brands2Be, we're expanding our Google Ads team and looking for Performance Marketing Specialists (Senior) who are passionate about performance marketing, lead generation, analytics, and solving complex business problems.
Over the last 20+ years, we've helped businesses across multiple industries scale through Google Ads. That experience led to the development of AdsIntelli, our AI google advertising platform that helps businesses identify ad spend wastage, improve campaign performance, and make smarter optimization decisions.
If you're excited about working on challenging Google Ads accounts and contributing to an AI-first marketing ecosystem, we'd love to hear from you.
What You'll Work On
Plan, build, manage, and optimize Google Ads and Meta Ads campaigns
Generate qualified leads while improving ROAS and reducing CPL
Analyze campaign performance using data and insights
Work with AI-driven recommendations through AdsIntelli
Collaborate with strategy, creative, and analytics teams
Manage enterprise-level advertising budgets (Senior Roles)
Build scalable lead generation strategies
Industries You'll Handle
Healthcare
Real Estate
Education
Financial Services
B2B Lead Generation
Google Ads Specialist Requirements
4+ years of hands-on performance marketing experience
Proven experience managing high-budget lead generation campaigns
Strong understanding of campaign structure, bidding strategies, audience segmentation, and optimization
Expertise in:
Google Ads
Meta Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Enhanced Conversions
Attribution Models
Looker Studio
Ability to interpret data and build growth strategies
Experience managing enterprise clients
Strong client communication and leadership skills
Meta Ads experience is an advantage
Engineering graduates with strong analytical thinking will be preferred
What We're Looking For
Performance marketers who love data
People who think beyond campaign management
Problem solvers with analytical thinking
Professionals interested in AI-powered marketing
Team players eager to build something meaningful
Why Join Us?
Work directly with the founder and core product team
Build and shape an AI-first performance marketing company
Gain exposure to enterprise Google Ads accounts
Work on cutting-edge AI-powered optimization systems
Competitive compensation
High learning and career growth opportunities
Freshers: Entry-level opportunities will be announced soon.
Apply
Send your resume to:
📧 jobs@brands2be.com
or apply directly through LinkedIn.
Skills
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Search Campaigns
Performance Max
Display Advertising
YouTube Ads
PPC
SEM
Paid Search
Lead Generation
Conversion Rate Optimization (CRO)
Conversion Tracking
Enhanced Conversions
Looker Studio
Data Analytics
Digital Marketing
Performance Marketing
Attribution
Marketing Analytics
Client Management (Senior)
Team Leadership (Senior)

Work arrangement
No