Performance Marketing

Role: Performance Marketing
Location: Sewri, Mumbai
Work Mode: On site (Monday to Saturday)
Job Summary:
We are looking for a data-driven Performance Marketing professional to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. The ideal candidate will have a strong understanding of performance marketing, audience targeting, campaign optimization, attribution, and e-commerce growth. This role will be responsible for driving customer acquisition, revenue growth, and ROAS while maintaining efficient CAC targets.
Key Responsibilities
Plan, launch, and optimize paid advertising campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Shopping, Display, Performance Max)
- YouTube
- Pinterest and other emerging channels
Own key performance metrics.
Manage advertising budgets and allocate spend across channels based on performance.
Build and scale audience strategies.
Develop and execute A/B tests across creatives, copy, audience segments, and landing pages.
Collaborate closely with the creative team to develop high-performing ad creatives while maintaining brand consistency.
Monitor creative performance, identify creative fatigue, and provide data-backed recommendations on messaging, formats, and content direction.
Own attribution and tracking setup across Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and UTM frameworks to ensure accurate performance measurement.
Analyze website performance and user behaviour to identify opportunities for conversion rate optimization and improved campaign efficiency.
Monitor campaign performance and provide weekly and monthly reports with actionable insights and recommendations.
Collaborate with e-commerce, merchandising, and marketing teams to align paid media strategies with product launches, seasonal campaigns, and key commercial objectives.
Stay up to date with platform updates, attribution changes, industry trends, and emerging advertising opportunities.
Requirements
Experience in media buying
Hands-on experience managing Meta and Google advertising campaigns with proven performance outcomes.
Strong understanding of:
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Meta Pixel and Conversion API
Experience working with Shopify-based e-commerce businesses is preferred.
Strong analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions.
Solid understanding of attribution, conversion tracking, and e-commerce analytics.
Excellent communication and stakeholder management skills.

Work arrangement
No