Associate

MarCom Associate
Department: Marketing & Communications
Location: Hyderabad
Reports to: Marketing Communications Manager
Role Overview
We are looking for a proactive and organized Marketing
Communications Associate to support the day-to-day functioning of the
Marketing Communications department. The role will involve coordinating with
creative and social media agencies, managing vendors and invoices, supporting
media and creator outreach, tracking the hotel's digital presence, coordinating
marketing campaigns and ensuring timely execution of all marketing initiatives.
The ideal candidate should be highly organized, detail-oriented and comfortable
working across multiple stakeholders and deadlines. They should have a strong
understanding of digital media, social media and marketing communications,
along with the ability to manage relationships and follow through on execution.
Key Responsibilities
Vendor & Agency
Management
Manage day-to-day
coordination with the hotel's creative and social media agencies along
with other vendors.
Track agency deliverables and ensure campaigns and
creatives are executed within agreed timelines.
Coordinate
with the Finance team to ensure timely processing and clearance of vendor
invoices.
Maintain
records of POs, invoices, quotations, contracts and other vendor-related
documentation.
Build and
maintain strong working relationships with internal stakeholders and
external partners.
Marketing & Campaign
Coordination
Support the
manager in planning and executing integrated marketing campaigns across
social media, digital, print, on-property and other relevant channels.
Coordinate
with internal departments including F&B, Kitchen, Sales and Operations
to gather information and ensure timely execution of marketing
initiatives.
Ensure that
approved creatives are delivered, printed, installed and/or published as
required.
Maintain an
organised repository of marketing assets, brand collaterals and campaign
material.
Media, Influencer &
Creator Relations
Assist in
building and maintaining relationships with journalists, editors,
influencers and content creators in the city.
Support media
visits, influencer collaborations, content shoots and other brand
partnerships.
Maintain an
updated database of relevant media and creator contacts.
Identify
relevant opportunities for collaborations that can strengthen the hotel's
visibility and positioning.
Coordinate
with internal teams to ensure smooth execution of media and creator engagements.
Digital & Online
Presence
Regularly
monitor the hotel's website to ensure that room, dining, offers, events,
contact information and other relevant content is accurate and up to date.
Track the
hotel's presence across OTA platforms and ensure that descriptions,
imagery, and other information are updated as required.
Monitor food
aggregator and dining platforms to ensure restaurant listings, menus,
timings, and imagery are accurate and current.
Identify gaps
or inconsistencies across digital touchpoints and coordinate with relevant
teams/agencies to resolve them.
Social Media &
Analytics
Work closely
with the social media agency to track and monitor the hotel's social media
performance.
Maintain a
regular track of key metrics including reach, engagement, follower growth,
impressions, content performance and other relevant KPIs.
Highlight key
observations and trends and contribute ideas for improving the hotel's
social media presence, content mix and audience engagement.
Monitor
competitor hotels and relevant hospitality brands to identify emerging
content trends, campaigns and opportunities.
Reporting &
Documentation
Prepare
monthly internal reports covering campaigns, media coverage, partnerships,
events and other departmental activities.
Candidate Profile
1–2 years of
experience in Marketing Communications, preferably within hospitality,
lifestyle, luxury, FMCG, media or a related industry.
Strong
organizational and project coordination skills.
Excellent
written and verbal communication skills.
Basic
know-how of Meta ads and social media management.
Comfortable
managing multiple vendors, agencies and internal stakeholders
simultaneously.
Strong
attention to detail and ability to follow through on tasks and deadlines.
Basic
understanding of digital marketing and analytics.

Experience
0 - 2 Years

Employment type
Staff

Work arrangement
No