Creative Strategist

Role Description The Creative Strategist is a full-time, on-site role based in Navi Mumbai, responsible for developing and guiding the creative vision for client campaigns and brand initiatives. This role involves translating business objectives into compelling creative strategies, collaborating closely with design, content, and performance marketing teams to ensure cohesive brand storytelling. Day-to-day tasks include conducting market and audience research, crafting brand narratives and campaign concepts, and overseeing the execution of creative ideas across digital and offline channels. The Creative Strategist will participate in client meetings, present strategic recommendations, and refine concepts based on performance data and feedback. The role also requires staying current with industry trends and bringing fresh, innovative thinking to every project.
Qualifications
Strong Creative Strategy and Creative Direction skills to shape campaign concepts and overall brand storytelling.
Experience in Brand Strategy, including positioning, messaging frameworks, and audience segmentation.
Excellent Writing skills for conceptual copy, brand narratives, and campaign ideas.
Solid Research abilities to analyze markets, competitors, audience behavior, and campaign performance.
Proven experience in a creative or strategy role within an agency or brand environment.
Ability to collaborate effectively with cross-functional teams and present ideas clearly to stakeholders.
Comfort working on-site in Navi Mumbai and managing multiple projects with tight deadlines.
Bachelor’s degree in Marketing, Communications, Advertising, Design, or a related field; equivalent experience considered.
Knowledge of digital marketing channels, social media platforms, and performance metrics is an advantage.
Portfolio or case studies demonstrating strategic thinking and impactful creative work are highly preferred.

Work arrangement
No