Performance Marketer

Performance Marketer | E-commerce & Paid Ads
We are looking for a Performance Marketer with 3+ years of experience to plan, execute, optimize, and scale paid digital campaigns with a strong focus on e-commerce growth and customer acquisition.
Key Responsibilities
Plan and manage performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
Develop and optimize campaigns for sales, conversions, ROAS, lead generation, and customer acquisition.
Manage e-commerce advertising campaigns, including product/catalogue ads, retargeting, dynamic ads, and conversion campaigns.
Analyze campaign performance, identify growth opportunities, and continuously optimize budgets, audiences, creatives, and bidding strategies.
Track key metrics such as ROAS, CAC, CPA, CTR, CPC, CPM, CVR, and revenue.
Work closely with creative and content teams to develop high-performing ad creatives and messaging.
Set up and monitor Meta Pixel, Google Analytics, conversion tracking, and event tracking.
Conduct audience research, competitor analysis, A/B testing, and funnel optimization.
Prepare regular performance reports with actionable insights and recommendations.
Stay updated with changes in advertising platforms, algorithms, tracking, and e-commerce trends.
Requirements
3+ years of experience in Performance Marketing / Paid Advertising.
Strong hands-on experience with Meta Ads and Google Ads.
Good understanding of e-commerce advertising and conversion funnels.
Experience managing and optimizing advertising budgets.
Strong analytical and data-driven approach.
Understanding of GA4, Meta Pixel, Google Tag Manager, and conversion tracking is preferred.
Ability to interpret campaign data and turn insights into actionable strategies.
Strong communication and problem-solving skills.
What We're Looking For
Someone who doesn't just run ads, but understands why a campaign works, where the funnel is breaking, and what needs to change to improve results.

Work arrangement
No