Digital Content Creator

CREATOR
Stop Making Ads.
Humour Me is building India’s most effective organic attention company.
We don’t believe in making content for the sake of content.
We believe attention is earned.
Through better stories.
Better ideas.
Better execution.
We’re looking for creators who understand how people behave online and know how to create content people actually choose to watch.
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The Role
This is not an influencer role.
This is not a social media executive role.
This is not a presenter role.
We’re looking for creators.
People who can spot an idea, turn it into content and package it in a way that earns attention organically.
You’ll work across categories including:
Entertainment
Commerce
Health
Technology
Lifestyle
Finance
Beauty
Culture
No two weeks at Humour Me look the same.
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What You’ll Do
Create short-form content across Instagram Reels and YouTube Shorts
Develop original content formats and series
Script, present and perform in front of camera
Study internet culture, trends and audience behaviour
Build content that earns shares, saves and conversation
Work with strategists, editors and creative teams
Participate in shoots and content production
Constantly test, learn and improve
Help build creator-led brands and communities
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You Might Be A Great Fit If
You naturally create content even when nobody asks you to
You understand what makes people stop scrolling
You are comfortable on camera
You consume internet culture obsessively
You have strong opinions and can communicate them clearly
You understand memes, trends and online behaviour
You are curious about how platforms actually work
You enjoy experimenting and learning
You are hungry to become exceptional at your craft
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We Care About
Curiosity
Taste
Storytelling ability
Camera confidence
Work ethic
Learning velocity
Ownership
Consistency
Adaptability
We do not care about:
Degrees
Fancy resumes
Previous job titles
Agency pedigree
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What Success Looks Like
Creating content people choose to watch
Building repeatable content formats
Consistently earning organic attention
Understanding audiences better than competitors
Becoming a trusted creator within your category
Helping brands become part of culture rather than interrupt it
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Important Expectations
This role is designed for creators who want to build exceptional content at scale.
Content creation at Humour Me is highly collaborative and production-led.
Creators are expected to work primarily from our office and production environments.
This is not a work-from-home role.
A significant part of the job involves:
Ideation sessions
Content reviews
Production planning
Filming
Collaboration with editors, strategists and fellow creators
Real-time iteration and feedback
We believe the best content is built together, not in isolation.
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Category Exclusivity
As a creator, you may become the face of specific brands, categories or content ecosystems.
To protect the integrity of those properties, category exclusivity may apply depending on the role and business requirements.
This means creators may be restricted from independently creating competing content within the same category while representing that category professionally.
We support creators building their personal brands.
We do not support creators competing with the brands they represent.
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What Doesn’t Work Here
Low ownership
Creator entitlement
Excuses over execution
Waiting for instructions
Chasing trends without understanding people
Taking feedback personally
Believing effort matters more than outcomes
Wanting creator upside without creator accountability
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How To Get Our Attention
Don’t send us a fancy resume.
Show us:
A piece of content you’re proud of
A take that made people care
An idea you wish existed
A creator you admire and why
Something that proves you understand attention
We’re far more interested in how you think than what’s written on your CV.
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The Kind Of Person We Want
Someone who notices things others don’t.
Someone who can turn an observation into a piece of content.
Someone who understands that attention is the most valuable currency on the internet.
Someone who is willing to put in the reps.
And someone who wants to become exceptional at earning attention.
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Mission
Stop Making Ads.
Create things people would watch even if they weren’t paid to.

Work arrangement
No