Social Media Manager

Company Description Haraka.store is a modest activewear brand dedicated to designing comfortable, functional, and stylish apparel for every body. We focus on inclusive, thoughtfully tailored pieces that support movement, performance, and confidence. Our collections are designed to meet the needs of individuals seeking activewear that aligns with their values and lifestyle. As a growing brand, we value creativity, authenticity, and community engagement.
Role Description This is a part-time hybrid role for a Social Media Manager based in Mumbai, with flexibility for some work from home. The Social Media Manager will plan, create, and publish content across social media platforms to build brand awareness and engage our community. Day-to-day responsibilities include managing posting calendars, optimizing content for reach and engagement, responding to comments and messages, and monitoring trends relevant to modest fashion and activewear. The role also involves collaborating with the team on campaigns, tracking performance metrics, and suggesting improvements to social media strategy.
Qualifications
Strong Social Media Marketing skills with experience managing brand presence on platforms such as Instagram, Facebook, and TikTok.
Ability to develop and implement Content Strategy aligned with brand goals and audience interests.
Knowledge of Social Media Optimization (SMO) techniques to improve reach, engagement, and follower growth.
Clear and confident Communication skills, including community interaction and collaboration with internal teams.
Solid Writing skills for captions, short-form copy, and storytelling that reflect the brand voice.
Familiarity with basic analytics tools to track performance and report on key metrics.
Experience or strong interest in fashion, modest wear, or activewear is an advantage.
Ability to work independently, manage time effectively, and adapt to a hybrid work environment in Mumbai.

Work arrangement
No