Social Media Coordinator

Social Media Coordinator
Company: Be Verse Technologies
Location: Chennai, Tamil Nadu
Work Mode: Hybrid / Fully Remote
Employment Type: Full-Time
Salary: ₹6–8 LPA, depending on experience and capabilities
About Be Verse Technologies
Be Verse Technologies is building sustainable, integrated global commerce and FMCG solutions for Gen Z consumers and modern enterprises.
The company is focused on creating intelligent, digital-first retail infrastructure rather than short-term quick-commerce models. By combining deep enterprise intelligence, lean operations, and robust financial workflows, Be Verse connects high-velocity local retail channels with international trade corridors.
Through granular operational data, technology, and real-world infrastructure, the company aims to build efficient consumer retail networks and scalable global supply chains.
Our vision is to create a next-generation FMCG powerhouse built around infrastructure, technology, scalability, and long-term value.
About the Role
We are looking for a creative, data-driven, and highly proactive Social Media Coordinator to manage and grow Be Verse Technologies' digital presence across social media platforms.
This role will be responsible for planning, creating, coordinating, publishing, and optimizing content that reflects our brand identity and connects with our target audiences, particularly Gen Z consumers, entrepreneurs, retail businesses, and modern enterprises.
The ideal candidate should be comfortable working across content, social media, digital marketing, trends, analytics, and campaigns, while bringing fresh ideas and a strong understanding of what makes content engaging and shareable.
This is a full-time role based in Chennai, with the flexibility to work in a hybrid or fully remote setup, depending on the candidate and business requirements.
Key Responsibilities
Develop and execute day-to-day social media strategies aligned with Be Verse's brand and business objectives.
Plan and maintain a structured social media content calendar across relevant platforms.
Create engaging content including posts, captions, reels, short-form videos, stories, carousels, and campaign creatives.
Write clear, compelling, and platform-specific copy that reflects the Be Verse brand voice.
Coordinate with design, marketing, product, and business teams to develop and execute campaigns.
Identify emerging social media trends, formats, creators, and content opportunities relevant to Gen Z, FMCG, retail, technology, and commerce.
Manage publishing and scheduling of content across social media platforms.
Monitor comments, messages, mentions, and community interactions and ensure timely responses.
Track key social media metrics including reach, engagement, impressions, audience growth, and conversions.
Analyse content performance and use insights to continuously improve future content and campaigns.
Support digital marketing initiatives, product launches, brand campaigns, and company announcements.
Help build Be Verse's employer brand and corporate social media presence.
Conduct competitor and market research to identify new content and positioning opportunities.
Maintain consistency in brand messaging, visual identity, tone, and communication across channels.
Prepare regular social media performance reports and recommendations for improvement.
Qualifications & Skills
Strong understanding of Social Media Marketing and Content Creation.
Demonstrated experience managing social media accounts for a brand, business, startup, agency, or personal brand.
Excellent English communication and copywriting skills.
Ability to create concise, engaging, and audience-specific content.
Good understanding of major social media platforms and their respective content formats.
Familiarity with social media scheduling, analytics, and management tools.
Basic understanding of Digital Marketing, social media analytics, and campaign performance.
Strong creative thinking with the ability to develop fresh content ideas independently.
Good understanding of current social media trends, particularly content relevant to Gen Z audiences.
Strong organisational skills and ability to manage multiple campaigns, content calendars, and deadlines.
High attention to detail and strong ownership of deliverables.
Ability to work independently while collaborating effectively with cross-functional teams.
Experience with Canva, Adobe Creative Suite, CapCut, or similar content/design tools is an advantage.
Experience in FMCG, e-commerce, retail, technology, D2C, or consumer brands will be an added advantage.
A degree/diploma in Marketing, Communications, Media, Digital Marketing, or a related field is preferred, but practical experience and a strong portfolio will also be considered.
What We're Looking For
We are looking for someone who is not simply a social media poster, but someone who understands how to use content to build a brand.
You should be:
Creative – constantly bringing fresh ideas and new content formats.
Curious – actively following trends, culture, creators, and consumer behaviour.
Data-driven – understanding what performs and why.
Proactive – able to identify opportunities without waiting for instructions.
Fast-moving – comfortable working in a growing and evolving company.
Brand-conscious – able to maintain a premium, consistent, and professional brand identity.
Execution-focused – capable of taking an idea from concept to published content.
Work Flexibility
Hybrid working: Chennai-based candidates can work through a combination of office and remote days.
Fully remote: Candidates with strong relevant experience may also be considered for a fully remote working arrangement.
Candidates should be comfortable collaborating virtually with teams and attending occasional meetings or in-person sessions when required.
Compensation
₹6–8 LPA, depending on experience, skill set, portfolio, and overall fit for the role.
Candidates with exceptional social media, content creation, or digital marketing experience may be considered at the higher end of the range.
Why Join Be Verse?
Join Be Verse Technologies at an early stage and play a meaningful role in building the digital identity of a company creating the next generation of FMCG, retail, and global commerce infrastructure.
You will have the opportunity to work closely with business, marketing, product, and leadership teams while having significant ownership over how the brand is built and perceived in the market.

Work arrangement
No