Senior Manager – Brand Alliances & Strategic Partnerships

Senior Manager – Growth Partnerships & Alliances
Company: Arabian Aroma
Industry: D2C / Fragrance / Beauty & Personal Care
Experience: 3–5 Years
About the Role:
Arabian Aroma is looking for a Senior Manager – Growth Partnerships & Alliances to build and scale a new customer-acquisition channel beyond traditional performance marketing.
The role will focus on developing partnerships with high-traffic consumer platforms, fintech companies, payment apps, loyalty & rewards ecosystems, banks, affiliate networks, cashback platforms, travel companies, telecom platforms and other strategic partners.
We are looking for someone who can independently identify opportunities, connect with the right decision-makers, negotiate commercials and take partnerships from the first conversation to a live revenue-generating campaign.
Key Responsibilities:
• Build and manage strategic partnerships that drive incremental customer acquisition and revenue.
• Identify partnership opportunities across fintech, payments, loyalty, rewards, banking, telecom, travel, entertainment and consumer-tech ecosystems.
• Develop relationships with platforms such as PhonePe, CRED, Paytm, Google Pay, BookMyShow, Zomato, Swiggy, Flipkart Rewards, Airtel and similar businesses.
• Build partnerships with loyalty and rewards platforms such as GyFTR, Reward360, TWID, Xoxoday and similar ecosystems.
• Launch and manage affiliate and cashback partnerships through platforms such as Admitad, vCommission, Cuelinks, CashKaro and similar networks.
• Develop platform-specific offers, bundles, vouchers, rewards and promotional campaigns.
• Negotiate commercial models including CPA, CPS, revenue share, CAC, CPM, fixed media fees, cashback funding and voucher discounts.
• Own the complete partnership lifecycle from prospecting and negotiation to agreement, implementation, campaign launch and performance analysis.
• Coordinate with creative, technology, finance, operations, CRM and marketing teams for execution.
• Ensure accurate tracking, attribution and partner-wise performance reporting.
• Continuously discover new unconventional customer-acquisition channels and partnership opportunities.
• Track new customer CAC, revenue, contribution margin, AOV, repeat rate and customer LTV.
• Build and maintain a strong pipeline of potential partnerships and structured follow-ups.
Who We Are Looking For:
• 4–7 years of relevant experience in Strategic Partnerships, Brand Alliances, Merchant Partnerships, Loyalty & Rewards, Fintech Partnerships, Affiliate Marketing or Business Development.
• Proven experience in closing and managing external partnerships.
• Strong network across relevant consumer platforms, fintech companies, loyalty programs, affiliate networks or brands is highly preferred.
• Strong commercial negotiation and deal-closing skills.
• Good understanding of customer acquisition economics including CAC, contribution margin, ROAS and LTV.
• Experience working with performance-based commercial models such as CPS, CPA or revenue share.
• Ability to independently identify decision-makers and build senior-level relationships.
• Strong analytical and communication skills.
• Entrepreneurial mindset with the ability to identify opportunities that are not immediately obvious.
• Comfortable working in a fast-growing D2C environment.
Preferred Background:
Candidates currently or previously associated with companies such as GyFTR, Reward360, TWID, Xoxoday, Paytm, PhonePe, CRED, CashKaro, Admitad, vCommission, Cuelinks, BookMyShow, Zomato, Swiggy, MyGate or similar platforms will be highly relevant.
Experience working with D2C, beauty, personal care, lifestyle or consumer brands will be an advantage.
What Success Looks Like:
This role will not be evaluated only on the number of partnerships signed.
Key KPIs will include:
• New partnerships launched
• Incremental new customers acquired
• Revenue generated through partnerships
• New customer CAC
• Contribution margin
• Affiliate revenue
• Partner activation rate
• AOV
• Repeat purchase rate
• Customer LTV
• Pipeline value and conversion
The key objective is simple:
Build partnerships that generate measurable, incremental and profitable customer acquisition for Arabian Aroma.
Why Join Arabian Aroma:
Arabian Aroma is a fast-growing Indian fragrance brand with a strong presence across D2C and leading marketplaces.
This role offers the opportunity to build the Growth Partnerships & Alliances vertical from the ground up, work closely with the leadership team and create partnerships with some of India’s largest consumer platforms.
If you have successfully built partnerships that generated measurable revenue and customer acquisition, and you understand how India’s fintech, loyalty, rewards, affiliate and consumer-platform ecosystems work, we would like to speak with you.

Work arrangement
No