Performance marketing specialist

Company Description Weave Of Culture is a design-led brand that celebrates India’s artistic heritage through modern, refined fashion. Each collection combines thoughtfully crafted silhouettes with minimal aesthetics, showcasing culture-infused details in a contemporary way. The brand focuses on quality, craftsmanship, and timeless style, appealing to individuals who value both tradition and modern design. Team members collaborate closely with creative and marketing functions to bring this aesthetic and story to a wider audience.
Role Description This is a part-time, remote Performance Marketing Specialist role focused on driving online growth and brand visibility. The position involves planning, executing, and optimizing paid campaigns across digital channels such as search, social media, and display. Daily responsibilities include managing ad budgets, monitoring performance metrics, analyzing campaign data, and preparing concise reports with actionable insights. The specialist will collaborate with creative and content teams to test new messaging, audiences, and formats, and will continuously refine strategies to improve ROI, customer acquisition, and engagement.
Qualifications
Proficiency in performance marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, analytics dashboards).
Experience in campaign planning, A/B testing, and data-driven optimization for digital channels.
Ability to interpret metrics such as CTR, CPC, CPA, ROAS, and conversion rates to guide decisions.
Strong collaboration skills to work with design and content teams on ad creatives and landing pages.
Comfort with remote work, time management, and part-time scheduling.
Relevant experience in fashion, lifestyle, or D2C brands is an advantage.
Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
Curiosity about Indian art, culture, and design, and an interest in storytelling through data-informed campaigns.

Work arrangement
No